جستجوی مقالات مرتبط با کلیدواژه "willingness to buy" در نشریات گروه "مدیریت"

Today, production and distribution cooperatives in the country is one of the goals of economic development, which are responsible for providing services to villagers and farmers in the city, in this regard, focusing on service quality and customer desire plays an important role. Therefore, the purpose of this study was to investigate the effect of entrepreneurial psychological capital on the quality of perceived services with the mediating role of consumer tendency to purchase daffodils in the production and distribution of daffodils in Darrehshahr. The statistical population of this study was 422 members of narcissus flower production and distribution cooperatives in Darrehshahr city, and the sample size was determined by Cochran's formula of 201 people. Structural modeling and testing of hypotheses were performed by structural equation modeling using SPSS21 and LISREL8.5 software. The results of testing the research hypotheses showed that at the 95% confidence level, the entrepreneurial psychological capital variable has a significant effect on the quality of perceived services through the mediation of the consumer's desire to buy. It was also found that there is a significant relationship between psychological capital, entrepreneurship and quality of services, perceived, entrepreneurial psychological capital and consumer willingness to buy, and quality of perceived services and consumer willingness to buy at 95% confidence level. has it.

The main purpose of this study is to determine the effect of electronic services quality and electronic improvement on the loyalty of study customers among the customers of Bank Melli in East Azerbaijan Province. This research is descriptive-correlational in terms of applied purpose and in terms of research method. The statistical population of the present study is all customers of Bank Melli in East Azerbaijan Province. The type of statistical population is a large statistical population. Due to the fact that the size of the statistical population is unlimited, the formula for determining the sample size of the unlimited population has been used to determine the sample size. Due to the fact that not all people who receive the questionnaire answer the questionnaire or some of them give invalid answers to the questions Therefore, in this study, the researcher distributed questionnaires among 410 people, of which only 384 people gave complete and reliable answers to the questionnaires. The sampling method used in this research is cluster sampling method in which first East Azarbaijan province will be divided into four parts, then a questionnaire was distributed for each part so that the sample size indicates the size of the population. In this research, the data collection tool is a researcher-made questionnaire. SPSS software was used to analyze the data of this research. The results show that the quality of electronic services and electronic improvement has a positive effect on the loyalty of study customers among the customers of Bank Melli in East Azerbaijan Province.

In recent years, private banks have attracted a lot of attention due to their high growth potential. The growth and development of the Internet has changed private banks from traditional to online, and the number of online customers is increasing day by day, and private banks are trying to expand online services. Therefore, the main purpose of this study is to identify and rank the external patterns of Internet websites and itsimpact on consumer perception by emphasizing the internal states of customers.. The present research is applied and in terms of the nature of the research is descriptive and in terms of time, it is a cross-sectional research. The statistical population of this study includes all customers of Tabriz private banks (including Iran Zamin, Pasargad, Karafarin, Eghtesad Novin and Parsian banks). Therefore, the Cochran's formula for the infinite community has been used to calculate the sample size. According to the statistical population, the statistical sample size of this study was 383.. In this research, the structural equations method and Amos software have been used to investigate the relationships between the research variables, and the Chang fuzzy AHP method has been used to rank the patterns. The results obtained from the relationships between the variables of the research indicate that the design of Internet sites affects the emotional and cognitive state of online customers. Also, the performance of thecontent content of Internet sites affects the emotional and cognitive state of online consumers. Other results of the study also showed that the design of Internet sites has an effect on the desire to buy by emphasizing the mediating role of emotional andcognitive state of online customers. The efficiency of the content content of Internet sites also affects the willingness to buy by emphasizing the mediating role of the emotional and cognitive state of online consumers.

Today, autonomous vehicles are recognized as revolution in people mobility. Despite of many benefits of AVs, distrust is the main barrier to people acceptance. This paper aims to survey the willingness to buy, use in stop-go driving condition and shared use in 22 districts of Tehran through a sample size of 338 individuals. A stated preference questionnaire was designed for this purpose and distributed for the first time in Iran as a developing country. Regarding descriptive analysis, the relationship existence and correlation coefficient were assessed using chi-square test, Cramer's V and Spearman correlation coefficient. Results show 59% willingness and 37% unwillingness to buy of people in this technology, as well as 70% willingness to use in stop-go driving and 60% willingness to shared use. Among the various age groups, people aged 25-44 years are most likely to buy, use in stop go driving and shared use situations. People without a driver's license and a no car ownership are more likely to buy AVs at a reasonable price, there was no significant difference between men and women regarding the willingness to buy, but men (33%) are more likely than women (27%) to use AVs in shared which illustrates the importance of privacy in women. Chi-square test was used to investigate the independence of the dependent variables, indicating that there was a significant and direct correlation between all three variables at the significant level of 0.01. The results could be useful for policymakers' decision making and planning use in future transportation systems.