جستجوی مقالات مرتبط با کلیدواژه « Social presence » در نشریات گروه « مدیریت »

The purpose of this study is to investigate the intention to reuse the augmented reality application in the fashion clothing industry. This research is applied in terms of purpose and descriptive survey in terms of the method. The statistical population of the research includes all smart mobile users who have used augmented reality technology in the clothing industry at least once. Based on the Morgan table for unlimited communities and using the available non-probability sampling method, 384 people were selected. To carry out the study, a standard questionnaire was used. The partial least squares structural equation model was used to analyze the data. The results showed that telepresence does not have a significant effect on value co-creation, but a positive and significant effect was found between social presence and brand affection. Social presence does not have a significant effect on value co-creation, but it has a positive and significant impact on brand affection. There is a positive and significant relationship between value co-creation and brand affection with the intention to reuse the augmented reality app. Gender moderates the relationship between distance presence and co-creation value and brand affection. Furthermore, gender moderates the relationship between social presence and brand affection. In addition, gender moderates the relationship between brand affection and intention to reuse the augmented reality app. Finally, gender does not moderate the relationship between social presence and value co-creation, and value co-creation with the intention to reuse the augmented reality app. The present research contributes to the information system and consumer behavior literature. In addition, intention to the reuse augmented reality app by consumers is a key challenge in gaining a competitive advantage in the contemporary market.

With the improvement of technology and the need for promptitude in communication and transactions, social commerce has been taken into consideration in this regard. Social trust has particular importance for maintaining more and more customers in online spaces. The purpose of the present research is to present a social trust model by examining the impact of social websites quality. The research is practical in terms of purpose and descriptive-correlation in terms of method. The statistical population includes the social network users who have bought social tourism websites. They were selected by a non-random sampling method. The results of the structural equation modeling method show that the dimensions of the social websites quality such as information quality, communication, virtual communities, and customization of tourism services have a positive and significant effect on social presence. Also, all the dimensions of social websites quality except communication and virtual communities with social presence have positive and significant effects on the perceived enjoyment. Social presence and perceived enjoyment have positive effects on the perceived usefulness. Finally, the relationship between perceived usefulness and social trust is positive.

This study endeavors to investigate the impact of social media quality and social support on social commerce intention directly and also through the variable of perceived risk. The sample included social media users in Isfahan. The sample size was calculated equal to 214 using SPSS SamplePower software at the confidence level 95%, statistical power 80% and the effect size 5%. Conceptual model of the study was proposed based on theoretical literature and empirical studies and was analyzed via Smart PLS software. According to the results, social media quality and social Presence have a positive and significant effect on user's social commerce intention. Moreover, social media quality has a negative significant effect on user's perceived risk. Perceived risk has a negative significant effect on social commerce intention and it has a partial mediating effect in the relationship between social media quality and social commerce intention. The results of this study explain how social commerce is developed, which, in turn, can facilitate active businesses propose a better social commerce strategy for being successful in this scope.