جستجوی مقالات مرتبط با کلیدواژه « promotion » در نشریات گروه « مدیریت »

The current research was conducted with the aim of designing and validating the model of information technology development to teach and promote knowledge management and information literacy for school administrators.

The current research is applied in terms of purpose and mixed in terms of data collection method. The statistical population in the qualitative section were experts in the field of management and information and communication technology, which were selected with a purposeful method and semi-structured interviews were conducted with them until theoretical saturation. A total sample of 400 people was selected using random multi-stage cluster sampling method. To collect the required information, the library method was used to review the texts, the field method was used for the qualitative part of the semi-structured interview, and for the quantitative part, the researcher-made questionnaire was used.

findings indicated that 5 effective factors in the training and empowerment of managers were identified. which based on path coefficients; The variable of developing knowledge management policies and strategies in the first place; The variable of training and empowering managers in the second place; The variable of change in organizational and structural culture is ranked third, the variable of management and leadership support is ranked fourth, and the variable of information technology development is ranked fifth. The value of GOF was calculated with a value of 0.592, which is higher than the criterion value of 0.3 and shows the appropriate power of the model in predicting the endogenous current variable of the model.

Thus, we conclude that the development of information technology has a positive and direct effect on the education and promotion of knowledge management and information literacy of managers.

The purpose of this research is to understand the women working in the public sector about the organizational climate in the path of employment and promotion. According to its purpose, the research method is applied, and in terms of implementation, it is qualitative, of thematic analysis type, and in terms of its nature, it is fundamental and descriptive. The statistical population of the research includes 14 women working in the central bank, and the sampling was done in a purposeful and snowball manner, and the interviews continued until theoretical saturation was reached. The data collection tool is a semi-structured interview. For data analysis, MAXQDA 2020 software was used for coding. The results show that 60 themes as basic themes, 15 organizing themes (unsupportive environment, positive organizational climate, bee syndrome, legal gap, empowerment, lack of protective laws, discriminatory structure of recruitment and promotion, gender bias, hierarchical relationship, etc.) work, incompatibility of job structure and family obligations, measuring productivity, job identity, individual characteristics, women's needs) and finally after comparing and analyzing the themes of the organizer, 3 main categories under the title of inclusive themes (ruling atmosphere from women's point of view, possibility Employment in the middle to upper level, women's belief about career advancement) was identified and finally, the model of public sector working women's understanding of the organizational climate in the path of employment and promotion was identified.

The purpose of this research is to design an educational model to improve competitiveness in the agricultural bank.

The combined research method is based on mixed exploratory research (qualitative-validation-quantitative). The statistical population in the qualitative section is senior managers of Iran Agricultural Bank, professors and specialists in educational management and business management in universities and higher education centers in the country. In the accreditation department, there were senior and middle managers of the Greater Tehran Agricultural Bank and professors of educational management and business management in Tehran's higher education centers, and in the quantitative department, there were 1020 employees of the 95 branches of the Agricultural Bank active in Greater Tehran. In the qualitative section, an in-depth interview was conducted using the snowball method until theoretical saturation was reached. In the validation section, a targeted non-probability method was used to survey 20 experts using a semi-structured and structured questionnaire in three rounds. And in the quantitative part, to evaluate the model, a 118-item researcher-made questionnaire was distributed among 279 people from the sample using the multi-stage relative cluster sampling method. Reliability was estimated by three methods of determining factor loadings of items (more than 0.4), Cronbach's alpha of components (between 0.754 and 0.968) and combined reliability (between 0.839 and 0.979). Confirmed. Qualitative data were analyzed with ground theory technique in One Note software, validation data with Delphi technique in SPSS software and quantitative data with structural equation modeling technique and exploratory and confirmatory factor analysis tests.

The results of the qualitative and validation section indicated that the paradigm model has 26 components (concepts).

The results showed that all the components of the research model were confirmed.

The current research was conducted with the aim of investigating the components of improving the work quality of managers and employees of Kabul University and using the qualitative research method with thematic analysis approach and using reliable scientific sources and databases in order to improve the work quality of employees in the organization. While examining the viewpoints and valid ideas regarding the examination of the components of improving the work quality of managers and employees of Kabul University in general, in the second step, while collecting data with the tool of the interview method and by identifying and categorizing categories and themes, from the collected information that includes the component and the general category in the form of Paradigm model including: 1- Individual factors: administrative capabilities and skills and working relationships (training programs on creating skills and capabilities for working relationships of managers and employees) 2- Administrative factors: examining specific methods to improve the work quality of managers and employees (improving work quality and Culture of cooperation, methods of financial and spiritual encouragement, participation of managers and employees in decision-making of the department) 3- Identifying the strengths and weaknesses of the functions and improving the functions of managers and employees (strengths of the department, weaknesses of the department, improving the work performance of managers and employees) 4 - Creating work motivation among managers and employees from the leadership of the university (work motivation and encouraging officials, methods of creating motivation, the relationship between motivation and performance), how and the comprehensive process of human resource management in order to improve the work quality of managers and employees and the relationships between different dimensions and components They reflect it.

The aim of this study was to structure the factors affecting entrepreneurial capacity in the Iranian sport industry. The present study is an applied research that was conducted in the field. The research method was mixed in terms of data collection method which was implemented qualitatively-quantitatively. The statistical population of the research in the qualitative part included experts in the field of sports management that in order to identify these samples, purposive sampling method was used. This sampling continued until the theoretical saturation was reached and finally 14 people were identified as samples in the qualitative section. Also, the statistical population in the quantitative part of the research included all managers of government, quasi-governmental, for-profit, non-profit and non-governmental sectors in Kerman province, which numbered 200 people. Due to the limited population, the statistical sample was equal to 200 people. The research tools included semi-structured interviews and a researcher-made questionnaire that was used to assess the face validity of ten professors of sports management and the content validity of the questionnaire questions was used using the Lawshe model (CVR = 0.83) and content validity was confirmed. Cronbach's alpha coefficient of this questionnaire was 0.83 for interpretive structural modeling method questionnaire and 0.86 for structural equation questionnaire. The whole process of analyzing the research data was performed in SPSS and IMOS software version 20. The results of the present study showed that institutional components, environmental improvement, opportunities, regulation, cognition, promotion and promotion of entrepreneurship, economic, social were identified as effective factors on entrepreneurial capacity. In order to improve entrepreneurial capacities and use it to promote and promote entrepreneurship, it is necessary to consider economic and social aspects as infrastructure and key factors.

The present study was the effect of professional ethics model of higher education managers on their performance. This research was applied in terms of purpose and descriptive (survey) in terms of data collection.

The statistical population studied in this study included specialists, academic and organizational experts including officials of the central organization, heads and deputies of departments, heads of faculties and group managers and experts and directors of higher education of the Islamic Azad University of Tehran. Based on morgan table and simple random sampling method, 300 of them were selected as the sample size. To collect data, the professional ethics questionnaire of higher education managers and the performance questionnaire were used.

The path coefficients, which are interpreted as “standardized regression beta coefficients”, were used to test the research and to determine the effect of the two variables, and the t-value was used to evaluate the significance of the effect. The value of coefficient of significance (t-statistic) for the two research variables is more than 1.96 and the calculated t-test is larger than the critical t-test at the level of error of 1%. Therefore, the professional ethics of managers is effective on their organizational efficiency and its effect is 0.913 and its direction is positive.

The results showed that the professional ethics model of higher education managers has a positive and significant effect on improving their efficiency. Therefore, improving the efficiency of employees depends on having a knowledgeable, competent and artistic manager with professional ethics. An efficient and effective manager will be able to improve the level of efficiency of employees by removing obstacles and creating the necessary conditions.

The present article examines the factors affecting the organizational commitment of Tehran Municipality employees. Survey research method and data were obtained through a standard questionnaire. The statistical population was 60,000 employees and the sample size was 384 employees who were selected through stratified sampling according to the volume. The results show that the level of organizational commitment of employees is above average. The level of organizational commitment has a significant positive relationship with the variables of organizational justice, job independence, role pressure, opportunity and job promotion and role ambiguity and has no significant relationship with organizational participation. . Multiple regression analyzes and the results of path analysis showed that organizational justice is the most important and determining factor directly and positively affecting the level of organizational commitment. While other factors of organizational participation, role ambiguity, role pressure and independence in work also have a direct effect and the factor of opportunity and job promotion have an indirect effect on organizational commitment.

With the financial markets becoming more competitive and expanding the activity of private banks and financial institutions, paying more attention to marketing and applying effective marketing techniques and strategies to attract customers and increase deposits has become more important. The use of some mix of marketing factors such as accessibility and availability of services and the speed and variety of services provided and appropriate advertising can increase deposits in corporations and banks.The target of this research is to present a proper scientific strategy in order to apply the effective factors in absorbing the resources and to present a clear view of banking services marketing on marketing mix in branches of Bank Saderat Iran in Tehran. This research is descriptive survey and data collection and is based on questionnaire (a 5-point Likert scale) and cluster classification method is based on geographic regions. By taking into account the population Unlimited, sample size has been determined 318. Cronbach's reliability test achieved 97%. According to the results of the technique t-student and Freidman and Wilcoxon test criteria, the factors place, product, price and promotion have been respectively effective in attracting deposits. In terms of the gap between current and desired situation, respectively the place, promotion, price and product have been situated.

The purpose of this study was to determine the attitudes of residents of Mashhad about the development of green roofs.

The Method of this research was a descriptive-correlation survey. The statistical population of this study included all residents who were engaged in the establishment and development of green roofs. The required sample size was 100 people who were selected by simple random sampling. A researcher-made questionnaire whose validity and reliability were confirmed scientifically (Alpha coefficient calculated = 0/9078) was used to collect. Since attitude is a sociological and psychological concept, questions were asked to measure each of these dimensions. Collected data were analyzed using SPSS software and multivariate regression model.

The results showed that there was a positive relationship between the attitude of green roof owners and their participation in promotional activities. In addition, due to the high level of literacy of these people, their benefit of essential skills was assessed appropriately. There was a positive and significant relationship between the amount of technical knowledge of owners and their attitudes. Stepwise linear multi-variable regression calculations revealed that literacy and participation variables in promotional programs explained 30.2 percent of the changes in their attitudes.

The proposed strategy emphasizes the participation and presence of households with the primary cultural and scientific backgrounds so that others will be able to face their fears of being involved in this field by observing their positive outcomes.

Employee value is a basic concept of human resource and more important in measuring. Measuring method for employee value introduced qualitatively till now. So that, consider component for employee value and achieved based on analysis. In literature there aren`t integrated component and any questionnaire for measuring, but could be compared the result based for fieldwork. Field researchers problems are that change the result by changing the sample and take time. In this paper we try to present the mathematical formula to calculate the trend of Employee value. Presented formula EVRFM composed of year of employment, last promotion year in EVR and number of promotion in EVF and percent of annual salary increased in EVM. To evaluate the formula data ware gathered from private insurance company in Tehran and calculating the employee value with EVRFM. Of the population 384 were gathered. Questioners evaluated employee value with 3components, attraction, satisfaction and loyalty. The result from EVRFM and analysis of questioners are as the same trend for evaluating the employee value. Thus EVRFM could be used for trend of employee value.

Although the origin and base of marketing is in the field of business, but the ability of this tool to influence on human behaviors has led to its use in political, social, cultural and other issues. Today the use of marketing knowledge in non-business subjects has become widespread in many countries. One of the most important of these subjects is social marketing. The aim of social marketing is to create social welfare through influencing human behavior to solve social problems. One of the social issues in almost all societies is poverty. Giving public assistance in the form of governmental or nongovernmental charities is one of the solutions for poverty reduction in many societies. But the content of social advertising to attract popular donations is a very important issue. Charities and financial donation in helping others have some principles in religious teachings. The behaviors out of this framework will not be accepted. So the promotion and advertising for persuading people to donation must in Religious teachings framework. In this study, with the analysis of 9 chains of verses in the Quran about inviting audiences to Enfagh, it was attempted to design a content model for charitable social marketing. The most important chain is 254 to 274 verses is Baqara Surah, which can be used as a template for construct social advertising in the field of charity. The Analysis of these patterns provides some guidelines for designing Enfagh social advertising. Some of the topics in Enfagh social advertising are Preparation for inviting Enfagh, the use of advertising appeals, addressing favorable behavior, and so on.

Brnading is the process involved in creating a unique name and image for a product in the people's mind, mainly through advertising campaigns and other methods with a consistent theme. Today, branding is drawn from a range of products to area sites and places such as cities and countries. A kind of branding that is about countries has been called nation branding. Nation branding aims to measure, build and manage the reputation of countries. Anholt believes that nation branding has six aspects: Export, Tourism, Investment and Immigration, Culture and Heritage, People and Governance. This paper will focus on aspet of export and wants to developing an export nation brand identity model for Iran. In order to extract the concepts of this model the grounded theory has been used. Then, to drawing the model, ISM has been used.

Competitive analysis is an important element of corporate strategic marketing plan. Competitiveness in the tile and ceramic industry has been in tensing in recent years. A competitive analysis which has the structure and content for corporate executives can make proper planning in order to be profitable for its stakeholders. This research seeks to identify the components of the competitive analysis tile and ceramic in luxury market in terms of, industry experts. The research results of content analysis of twenty in-depth interviews with industry experts of tile and ceramic to identify these components in Tehran, Results indicated that the five major dimensions of product, promotion, place, price and competitive along with nine sub dimension: product quality, product variety, product brand, product knowledge, service during and after the sale, advertising, sales promotion, representatives distribution skills and distribution company skills,from the perspective of industry experts in Competitive analysis are important.

According to internal marketing and service quality as two main ideas, the important role of internal customers or organizations` employees in service quality has been increasingly evident. In present study, roles and effects of internal marketing in service quality of Bank Melli branches in Tehran have been investigated through descriptive survey and combined framework of internal marketing and service quality has been introduced. Mean Tests and Structural Equation Models have been used for testing hypotheses and analyzing data. Findings show that the dimensions of internal marketing are not in good level in Bank Melli except the Vision dimension. Results also show that the service quality within studied organization is in a relative good state in terms of its five dimensions as tangibles, reliability, accountability, assurance, and empathy. Meanwhile, findings reveal that internal marketing has positive effects on service quality.

In today’s world with intensive competitive environment and high market-entrance rate، customers loyalty is a major factor in gaining competitive advantage for organizations. Brands are the main points of differentiation between the competitive presentations، thus، they are crucial for the success of the companies. The purpose of this study is to identify and examine the factors affecting brand loyalty. In order to gain the main factors creating brand loyalty، a comprehensive study of the factors affecting brand loyalty was conducted and common important items were extracted and tested. The present study is applicable in terms of goal as well as descriptive in terms of data acquisition. A survey research was conducted among 384 mobile phone users in Boushehr. For data analysis structural equation modeling approach (SEM) and confirmatory factor analysis (CFA) were used. Based on the results of the path analysis; the relationship between the variables in the model is investigated. Results suggest that indicators of satisfaction، trust and promotional activities have positive effects on brand loyalty in the mobile industry.

This present study aims to investigate descriptively and analytically the goals and standards of development and promotion in three fields of behavioral, structural and contextual with the help of 3C's Model in the light of Imam Ali's guidance. The purpose of study is applied and the methodology based on the way of collecting data is descriptive-survey. The population consists of all experts and scientists of Islamic sciences including public management, political studies, policy-making management, economic sciences, environmental sciences, and comparative management and development. By snowball sampling, 118 experienced experts were selected as the sample. In this research first via content analysis, the standards of development and promotion were determined in the light of Imam Ali's guidance and then the initial codes were analyzed and reviewed for several times by MAXQDA software and 102 attributes were determined. Using Fuzzy-Delphi technique, finally from the total attributes, 23 basic attributes of economic development and advancement, 38 basic attributes of administrational and political development, 24 basic attributes of human advancement andpromotion and 14 basic attributes of environmental development were identified.

The purpose of the present study is studying the implementation rate of succession planning system and determining its relationship with employees’ job satisfaction in Economic and Financial Affairs Organization of Kerman. The research is of correlation and descriptive type that has been done by survey method. The statistical population included all the employees of the Economic and Financial Affairs Organization of Kerman and according to Morgan table, a sample of 240 persons has been chosen. The inferential and descriptive statistics method (correlation test of Pearson) has been used in order to analyze the data and the data collection instruments were the questionnaires of the implementation of succession planning system and job satisfaction. The findings of the research show that there is a meaningful relationship between the implementation of succession planning system and its components (employing talented people, existing resource assessment, training and promoting talented people) and job satisfaction.

Nowadays, perpetuity and the development of the organizations and companies depend on appropriate marketing, selling, and servicing. Today’s marketing confirms not only producing devices and tools but also using correct methods of informing consumers. It is essential for successful companies to recognize the best ways of informing and persuading consumers to be able to compete and keep the marketing shares. We have encountered the growing market in cosmetic industry; however, Iranian cosmetic industry does not benefit a large share in such market. Iranian shares in this industry have been decreasing. Reviewing the literature, it was found that no research was conducted neither on marketing of this products nor on using appropriate methods for persuading consumers. Hence, in order to investigate the most suitable methods for informing consumers, a questionnaire was distributed among 384 women who had used Atousa hair color at least once. The result showed that the viewpoint of other consumers is the most important factor in increasing the sales of such a product. Sale promotions and advertising have the lower ranks; however, direct marketing does not play a significant role.