جستجوی مقالات مرتبط با کلیدواژه « بازارگرایی » در نشریات گروه « صنایع »

The development of human knowledge and ability to increase the exploitation of the environment and its resources, and from another point of view, theconcern about the end of natural resources and the disruption of the balance of the vital processes of the planet, make researchers pay more attention to the environment and its effective factors than before.has done.Paying attention to the environmental aspects along with the traditional supply chain has led to the use of the green supply chain in organizations and production centers. Keeping the human body safe from natural and climatic factors and then highlighting its social and cultural function has made attention to the role of green supply in the textile industry more prominent. Therefore, the aim of the current research is to investigate the effect of institutional pressure and market orientation on the green supply method and competitive advantage with the mediating role of managerial commitment.This research is descriptive-correlation type.The statistical population of thepresent study consists of producers and suppliers of the textile industry; 200members of the sample were randomly selected and the questionnaires were completed. Data were analyzed using SPSS software and partial least squares method and SmartPLS software. were analyzed. Examining the results of this research showed that institutional pressure on market orientation, market orientation on green supply method and managerial commitment, managerial commitment on green supply method and finally green supply method has a significant effect on competitive advantage. And managerial commitment could mediate the relationship between market orientation and green procurement practices.

Achieving higher performance is a goal that organizations take various steps to achieve. Organizational learning and market orientation have been introduced as a useful tool for organizations to achieve the desired performance. The purpose of this study is to determine the effect of market orientation on organizational performance with the mediating role of learning orientation. The present applied research is descriptive-survey in terms of data collection method. The statistical population of this study was the employees of Pegah, Telecommunication and Parsoswitch companies. According to the initial sampling and determination of variance deviation, using Cochran's formula, the statistical sample size of this study including 131 employees was obtained who answered the questions by non-probability sampling method. Data collection tool was a questionnaire consisting of three variables of market orientation, learning orientation and organizational performance. Its reliability was confirmed by Cronbach's alpha coefficient of all variables more than the minimum standard value (0.7) and its validity through (AVE) more than 0.4. In this research, structural equation modeling and partial least squares method were used to test the hypotheses and fit the model. According to the findings, the t-value of the effect of market orientation and learning-orientation variables on organizational performance was confirmed with 7.802 and 9.521, respectively, and the effect of market orientation on learning-oriented with 6.107. The results showed that market orientation has an effect on organizational performance with the mediating role of learning orientation. Therefore, market-oriented organizations can improve their organizational performance in a competitive market through organizational learning and increasing the level of knowledge, awareness and skills of employees.