جستجوی مقالات مرتبط با کلیدواژه « packaging design » در نشریات گروه « مکانیک »

As one of the influential phenomena in the modern world, packaging protects products from environmental factors. It serves as a communicative tool for presenting brand imagery and a reference point for consumers' product selection. This research investigates the influence of Islamic Iranian design representation on saffron packaging on audience communication. The main research question is to explore the position and orientation of Iranian saffron packaging designers regarding the representation of Iranian identity components in their works. The research method is descriptive-analytical, and data collection is a combination of surveys, image analysis, and field observations through questionnaires and interviews with the audience. Data analysis is qualitative. The findings indicate that the visual elements of Iranian saffron packaging in successful samples represented Iran's brand and cultural identity components and conveyed the intended meanings. However, there are challenges in transferring the desired concepts and meanings, leading to disruptions in communication with Iranian consumers. These challenges are as follows: 1. Undesirable design of the packaging's appearance, protective structure, and ergonomic issues; 2. Weakness in providing a proportional and desirable product and service identity in the brand name; 3. Challenges in utilizing proper language and visual typography; 4. Inadequate use of suitable colors in the packages; 5. Inappropriate use of visual elements in the design and the lack of attention to elements that evoke memorable experiences from the Iranian audience's previous encounters.

Packaging Design plays a strategic role in emphasizing messages sent by consumer goods producers. They make a contribution with a graphic designers in order to first visually position the superiority and philanthropy of their products among competitors, and then to influence choices of customers. More precisely speaking, logotype design have more to do with this influence, particularly nowadays when deconstructive perspective of speech as well as reconstructive power of writing generate the meaning from images, out of speech canon. In this paper, in order to achieve the aim of promoting environmental culture, to that end, the visual dimensions of writing, logotype design in particular was analyzed based on a theoretical framework of cultural graphology. This framework inspired of Jacques Derrida's Cultural graphology and Walter Benjamin's allegory was previously established for the analysis of Samani slipware epigraphy. The first question which is related to Derrida's cultural graphology perspective: in what ways it is possible to illustrate an environmental message in the logotype of consumer goods' packaging?. On the basis of Benjamin's allegorical reading, the other question is how graphic designers can develop an environmental message all over a package design? To briefly answer, since in graphology either letters or ligatures stands for a body member or behavior, there are an underlying visual language behinds the writing's elements that provides certain method for designing communicable environmental messages. The answer of second question is that if we develop environmental messages depending on both the name and the type of products by means of a series of Persian allegories, the underlying visual language of writing will spread throughout the packaging design.

Based on modern literature in metaphor and its relevance to different sciences, no one searches the metaphor in language and literature. The metaphor is considered to be a kind of thought today, and there is even a kind of pre - linguistic thought. This virgin thinking that is rooted in human unconsciousness can be a strong advocate for designers and they can create unique designs in different fields of innovation. What is expected from a packaging designer is an innovative task and in this paper metaphorical thought is introduced as a mechanism for creative work. To develop the issue and facilitate the use of this type of approach in the design, analytical - descriptive research was conducted. in this study we have applied research categories that have been done in metaphorical design domain. Different examples of packaging in the market where can see metaphorical implications are presented. In this paper, an initiation to facilitate the attitude of Iranian designers to metaphors for products which are suitable for the design of Iranian identity.

In the competitive space of today's world with the presence of different types of goods, the success of each product’s sale depends on making an effective relationship between the appearance of product and purchasers’ opinion. According to the role and importance of packaging in consumer purchasing behavior, the purpose of this study was to investigate the effect of packaging size and packaging design on buying intention and customer consent of province. The method of this study was descriptive and metrical, where 490 of officials of company participated in the study from that 219 were selected as sample volume according to Morgan and Karaji table.The tool for collecting data was a researcher-made questionnaire. Its validity was computed by means of face validity and its reliability was computed by means of Cronbach’s alpha. The total alpha was 0.795 and data analysis was done by using SPSS 21 software. The results showed that there is a meaningful relationship between packaging design of the product, product size, product information and packaging technology of product with the buying intention of customers in Company.The results of regression analysis showed that the variables of packaging design of the product, product size, product's information printed on the package and packaging technology influence 75% variance of purchase intention of customers.

Today the value of many products is measured by packaging. Because different studies indicate that the beautiful packaging is one of the main factors influencing consumers buying decision. One of the reasons that emphasizes the importance of packaging is impulse buying. In the case of products that consumer act quickly to buy, the purchase intention is determined by what is communicated at the point of purchase, so the consumer’s understanding about the nature of the product influences the consumer’s choice through packaging communication elements. The purpose of this paper is to provide an insight into food packaging design and consumers’ impulse buying behavior for marketers. Thus, at first the concepts, functions and elements of the package design is discussed and then, the role of package design in stimulating consumer's impulse buying will be examined.