Studying the Effects of Packaging Size and Design on Purchase Intention and Consent of Consumers

In the competitive space of today's world with the presence of different types of goods, the success of each product’s sale depends on making an effective relationship between the appearance of product and purchasers’ opinion. According to the role and importance of packaging in consumer purchasing behavior, the purpose of this study was to investigate the effect of packaging size and packaging design on buying intention and customer consent of province. The method of this study was descriptive and metrical, where 490 of officials of company participated in the study from that 219 were selected as sample volume according to Morgan and Karaji table.The tool for collecting data was a researcher-made questionnaire. Its validity was computed by means of face validity and its reliability was computed by means of Cronbach’s alpha. The total alpha was 0.795 and data analysis was done by using SPSS 21 software. The results showed that there is a meaningful relationship between packaging design of the product, product size, product information and packaging technology of product with the buying intention of customers in Company.The results of regression analysis showed that the variables of packaging design of the product, product size, product's information printed on the package and packaging technology influence 75% variance of purchase intention of customers.