جستجوی مقالات مرتبط با کلیدواژه "بازارگرایی" در نشریات گروه "اقتصاد کشاورزی"

This study aimed to design a new product performance model based on market orientation and innovation speed in the leather industry has been done. While this study is essentially an applied research and it is descriptive survey. Field data was collected using questionnaires in 2017 by referring to 200 managers and directors of leather manufacturing and sell units in Tabriz Township, that were selected randomly. Data analysis, testing hypotheses, and also fitting the conceptual model of research was performed using structural equation modeling and LISREL software. Findings indicate, market orientation in form of intelligence generation, intelligence dissemination and responsiveness influences new products performance positively and meaningfully, both directly and indirectly through innovation speed, and also have positive and meaningful effect on innovation speed. The results were obtained by surveying relationship between independent variables show, intelligence generation and intelligence dissemination have a significant effect on responsiveness to market intelligence. Finally, intelligence generation has a positive and meaningful effect on intelligence dissemination.

Nowadays, most of the management scholars have come to this conclusion that many of the old marketing principles could no longer be applied to the future. Therefore, managers of some companies are trying to improve their performance by considering environmental standards for company strategies. For this reason, given the important role of agriculture in providing food, organic farming is considered to be one of the most important alternative farming systems. The main objective of this paper is to investigate the components of organic market orientation in order to develop a model for market orientation of organic products according to the indigenous conditions of Iran. The research method is a mixed type and in fact a combination of qualitative and quantitative methods. This article first explores the views, different models of market orientation, market orientation factors and the impact of market orientation on business performance, then studied the causal relationships between internal and external factors affecting market orientation with two cultural and behavioral approaches Using exploratory interviews of managers of organic manufacturing companies and structural equation modeling have proposed and tested a conceptual model and decision maker to explain the causal relationships affecting business performance. The results of correlation coefficient and t-score scores showed a significant correlation between external and internal factors and market orientation scores. Also, the results showed that market orientation has a positive and significant effect on the performance of enterprises producing organic products.

Increasing need to include marketing in agricultural cooperative activities، in one hand، and a need to adapt traditional cooperative to new situation، on the otherhand، have caused agricultural cooperatives، especially in developed countries، in response to new demand facing fundamental changes. One of these innovations is development of market – oriented cooperatives with special characteristics called «new generation cooperatives». This paper aims، first، to review some criticism made in the literature in relation to traditional cooperative principles، second، reviewing the principles and new experiences related to new generation cooperatives and finally، pointing out lessons that could be learned from these experiences to assist policy makers in order to bring about some reforms in the structure of agricultural cooperatives in Iran.