جستجوی مقالات مرتبط با کلیدواژه « رویکرد آمیخته » در نشریات گروه « پزشکی »

Service orientation is a pivotal factor and a strategic direction for the university that should be in keeping with changes and perception of social needs. Accordingly, the main purpose of this study is to develop a model for service - oriented university within the framework of service provision to the community. This research was conducted using a qualitative approach based on the grounded theory method. The sampling was carried out using purposeful (snowball) sampling. The participants consisted of 15 higher education experts. Data collection was conducted using a semi-structured interviews and document analysis based on Strauss and Corbin 's systematic approach (open, axial and selective coding). Triangulation and observation of participants and higher education experts were used for validation. The findings suggested that paradigmatic model dimensions contained causal conditions (human resources service provision methods, university culture, establishment of service quality guarantee system, quality of services, university structure, leadership and management, independent financial resources, demanding attitude of beneficiaries), axial phenomena (service-oriented university), contextual conditions (adherence to ethical values, infrastructure building, and facility provision, and mission of the university, agility, sovereignty of collective trust and collective self-efficacy), intervening conditions (public culture, intra and trans-university factors), strategies (culture-building, interaction and communication development, protection of academic independence and academic freedom, empowerment, collaborative management), outcomes (service quality improvement, knowledge and awareness raising, technology and customer-orientation development). The university-based service model was designed and validated based on above factors.

In today's modern world, the biggest change in the beauty industry since a decade ago has been the widespread penetration of social media into people's lives. One of the main reasons that a business succeeds in the field of selling cosmetics and hygiene products is that it produces correct and attractive content; therefore, the aim of the current research was to develop a content marketing model for online stores of cosmetics and health products based on a mixed approach.

First, based on data base theory and based on interviews with 21 experts, open, central and selective production codes were presented, and then the content marketing model of online stores of cosmetics and health products was presented. In the qualitative phase of the research, which is based on the foundation's data approach, in-depth and semi-structured interviews were used. The sampling method in database theory is purposeful and theoretical sampling. In the interviews, the selected people were selected using a targeted method and snowball technique with maximum diversity. The interviewees included managers, experts, experts and professionals in the field of content management who had university education and were familiar with management sciences and were among the best in Mazandaran, Tehran and Gilan provinces. For the quantitative validation of the model and checking the relationships of the components, the approach of structural equation modeling by partial least squares method using SMART-PLS3 software has been used.

The results of the quantitative stage showed that the relationships in the model with appropriate effect coefficients were confirmed. The output of the model shows that the significance coefficient between the research hypotheses is out of the range of ±1.96 and this means that all research variables are confirmed at the 95% confidence level in the statistical sample.

Proper planning and management by the business owners of the online stores of cosmetics and health products, as well as analyzing the behavior of the audience and optimizing and updating the websites and continuously monitoring the SEO statistics of the websites and online stores and being interactive with the audience are the main pillars of providing quality services.

Considering the high goals of an organization, one of the most important tasks of organizations is to motivate employees as the strategic assets of the organization. The phenomenon of organizational insentience has been one of the main challenges in recent years and refers to a situation in which employees of the organization are not motivated toward their organizational environment. Accordingly, the present study aims to develop the scale of organizational insentience in the Red Crescent Society of the Islamic Republic of Iran.

The present study was conducted through a mixed method in 2022. The qualitative part has been done using the grounded theory approach and based on semi-structured and in-depth interviews with 21 experts selected through purposive and snowball samplings. Furthermore, the quantitative part has been done by the structural equations modeling with partial least squares approach and Smart PLS3 software. The statistical population of the research in the quantitative part included all the executives (110 people) of the Tehran Red Crescent Organization. With a random sampling method based on Cochran formula, 85 people were selected, and for further confidence and reducing the sampling error, 90 individuals were selected for the sample. To collect data in a quantitative part, the researcher-made questionnaire regarding organizational insentience derived from the research model was used. It included 34 items in the form of a 5-point Likert scale. The reliability of the questionnaire was assessed through Cronbach's alpha coefficient, and combined reliability and validity were assessed through the construct validity method, both of which were confirmed based on the results.

In the qualitative part, after 3 stages of open, central and selective coding, the research model including 6 main categories (central category; causal, intervening, and background conditions; strategies and consequences of organizational insentience) and 29 sub-categories were presented. The results of the quantitative part showed that causal conditions with a significant value of (0.001) and path coefficient of (0.725) had a significant and positive effect on the central category, and intervening conditions with a significant value of (0.003) and path coefficient of (0.221), background conditions with a significant value of (0.002) and path coefficient of (0.410) and central category with a significant value of (0.023) and path coefficient of (0.334) had a positive and significant effect on strategies. Moreover, strategies with a significant value of (0.001) and path coefficient of (0.347) had a positive and significant effect on the individual and organizational consequences of insentience in Tehran Red Crescent population.

The results demonstrated that the model presented in this study was a suitable model for knowledge and awareness of managers in the field of concepts and categories affecting organizational insentience. Therefore, it is recommended that the managers of the Red Crescent Society use the model presented in this study to minimize the phenomenon of organizational insentience and increase employees' productivity.

Professional ethics is one of the requirements of the accounting profession. The services of accountants are useless without considering the trust of users. Trusting the services of accountants also follows the accountant's commitment to ethical principles. To increase the effect of professional ethics, it is necessary to have models in accordance with the culture of the society, and by knowing the criteria, the dimensions of the ethical responsibilities of accountants can be examined.

This research is applied in terms of purpose and descriptive-survey in terms of type. In this research, the influential criteria of previous researches were identified and the number of 62 components with 5 indicators was selected; Then, the most important criteria were determined by the fuzzy screening method using a researcher-made questionnaire.

According to experts, the components of professionalism and environmentalism are more important compared to other components and have an effect on the sustainable development of accountant's professional ethics, and individual, social and organizational components. It has been less important.

Considering that the identified components have appropriate scientific support and can be operationalized, by determining the priority and operational definition of each of the components, the level of success of the institutions in the field of measurement and increasing the level can be determined. Defined professional ethics.

The current research was conducted with the aim of designing a model for the internationalization of banking businesses.

This is an applied, descriptive research that investigated the subject in a mixed method. And its statistical population in the qualitative part was the experts of the scientific community and university specialists who used the interview tool and in the quantitative part it included all the employees of the foreign exchange department of the Foregn Exchange Deparetment of Melli Bank of Iran in Tehran city and the questionnaire tool was used.

The obtained results indicate the impact of the investigated indicators on the internationalization of banks and specify the assumptions that enable banks to enter international markets and draw a path for them to improve their performance quality.

Therefore, the internationalization of banking businesses can be promoted by using the factors that affect the internationalization of banking businesses. And by solving the mentioned problems and obstacles, the causes of internationalization of banking businesses can be provided.

Universities have undergone various stages in their evolutionary development. At the heart of these developments is the debate on academic entrepreneurship under the auspices of a third generation university. The theoretical and practical importance of the subject on the one hand and the  lack of  infrastructure studies in third generation universities in the country have led to a fundamental study in the design of a third generation native university model.

In this study, a mixed method based approach was used. In the first step, the content analysis method was used to analyze specialized interviews, and in the second step, a final model was presented using structural-interpretive method. Data analysis was performed in qualitative phase with MAXQDA software and in quantitative phase with MICMAC software. The statistical population of this study includes experts of Islamic Azad University of Medical Sciences who were selected by purposeful sampling. The data collection tool was interview and questionnaire. To achieve the research objectives, a set of applied indicators were identified by analyzing interviews with experts.

The main themes of this research are fundraising, innovation, technological entrepreneurship management and professors' entrepreneurial approach. Then, these factors were analyzed using interpretive-structural modeling techniques, and eventually the relationship and sequence of indices were obtained. Due to the leveling of the final model of the third generation university was designed in Islamic Azad University of Medical Sciences.

Based on this pattern, entrepreneurial organizational culture is at the heart of the model. To achieve the ultimate goals of the model, emphasis must be placed on the general level of Students entrepreneurial skills and activities, Students theoretical skills, entrepreneurial knowledge of professors, the culture of accepting new ideas and projects, the realization of knowledge-based development and commercialization of science, and the establishment of knowledge-based companies..

The purpose of this study was to identify the structural and health factors affecting the formulation of a model of self-assessment of schools and their status. The research method was mixed. In the qualitative section, 19 experts were selected as the research sample. The research tool was semi-structured and deep interviewed. For analysis of data, open source coding, axial coding and selective coding were used. In a quantitative part, the research method was descriptive-survey. The statistical population of the study was directors and teachers of schools and faculty members of universities, as well as heads of education departments, among whom 514 were selected as statistical sample. The research instrument was a researcher-made questionnaire. To validate the validity of the research tool, the results of the confirmatory factor analysis were cited. The Cronbach's alpha coefficient was used to confirm the reliability of the questionnaire. To analyze the data, one-sample t-test was used. The software used was SPSS. The findings of the qualitative section showed that the structural-health factors included four core concepts: school cleanliness and fitness, school health, school safety and greenery, and school beauty. The results of the quantitative section also showed that the status of all four variables was higher than the mean of the standard (P < 0.01). Considering the importance of structural and health factors, it is necessary for the responsible authorities to pay attention to these factors in order to improve the quality of schools