Measuring and Prioritizing Internet Marketing Dimensions of the Iran's Carpet Industry

Hand-made carpet export decline in recent years and overtaking China and India from Iran. Therefore, many economists tend to think about the marketing problems of hand-made carpet. The current research aims to examine the role of internet marketing on competitive strength development in carpet industry using fuzzy TOPSIS technique. The results of this paper shows that “knowledge about rivals”, “using information from website visitors” and “receiving comments and suggestions” are important factors in internet marketing among various factors considered in this study.