Analytical model of soft power and international politics

Power is one of the basic concepts in international politics. Decision makers and politicians seeking to study in the field of foreign policy goals are basically the same concept of power in international politics. Power generation business in the new world will follow different patterns compared to the period before and the changes that followed the Second World War, especially in the realm of thought and action seventies onwards there was a New parameters for the production of power and influence in international politics has arrived This area was severely affected by cultural and identity. Thus, gaining an international reputation and influence public opinion and expression,access to soft power, including the most important goals at the same time, no clear national policy in the sphere of international politics is Public diplomacy as a mechanism employing soft power role in this area. In this paper we describe the evolution of the concept of power, defined soft power and its effective component of international politicsAnd Using the “analytic” cultural diplomacy and soft power to influence the media as the most important factor in international politics knows. And ask about what are the effective components of soft power in international politics?