The Relationship between Customer Relationship Management(CRM) and Performance In Makazy Province Gas Company

Message:
Abstract:
CRM stands for customer relationship management، which sounds like a good thing. But what is it، exactly? Turns out it can mean different things to different businesses. Perhaps in no other industry are acronyms bandied about as in technology، especially business technology. CRM is one such widely-used acronym that stands for Customer Relationship Management. Mention CRM and many listeners'' eyes will glaze over with boredom-but that''s probably because they don''t really understand what it is. Actually، CRM is a strategic business tool that helps companies streamline their business processes especially with sales and marketing and can increase revenue by attracting and retaining customers and shortening the time it takes to close a sales deal. If you''re not interested in all of that، you''re probably not that serious about your business.
Language:
Persian
Published:
New Marketing Research Journal, Volume:4 Issue: 1, 2014
Pages:
107 to 118
https://magiran.com/p1290308  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!