A Survey on Measuring Customers Satisfaction by Using Group Decision Making and Ftopsis Technique (Case Study: Parsparnd Hayan Company)

Message:
Abstract:
In today’s world, successful organizations will be able to meet its customer satisfaction because customers are the most important assets. This paper tends to use the group decision-making and fuzzy multi-criteria decision making techniques to rank the customer’s satisfaction factors. In this respect, the Delphi technique with a fuzzy Likert scale is used as suitable methods for preparing a questionnaire to identify criteria and indicators. The results indicate that the effective metrics for ranking fuzzy TOPSIS technique leads to acting customer’s satisfaction.
Language:
Persian
Published:
Journal of Strategic Management in Industrial Systems, Volume:8 Issue: 26, 2014
Page:
1
https://magiran.com/p1360333