Explanation of Sociological of Effect Advertising in Internet Sites on User's Economical Behavior, Among Citizens of the City of Zanjan

In this paper Describes the to Sociological Explaining of Effect Advertise Persuasion in Internet Sites on User’s Economical Behavior، Between Citizens of the City of Zanjan. Therefore، based on the Theory of the M. D. Myers & D. E. Avison، Theory of the J. Coleman، Theory of the P. Lazarsfeld & R. Merton، the Research Hypotheses Path is Considered. It is therefore based on Surveys and Referring to User’s of Internet Sites Advertise the Among 368 People of Citizens of the City of Zanjan، with the Help of a Statistical Sample to Determine Sample Size Rules Selected Randomly of an Audience Statistical Sampling، and based on the Method Multi-Stage Cluster Sampling، and Quota. Subsequently Conducted by Using a Questionnaire Was Conducted، the Required Data were Collected and Analyzed Using has been Processed، With the Help of the Statistical Package for the Social Sciences (SPSS). The Results Indicate that the Effect of continuous Variables Together، the 59 % change in the Economical Behavior (y) is Explainable. In other words، According to an User’s Previous Experience of Internet Sites and Rate of Absorption of Internet Sites، with an Emphasis on High Trust to Internet Sites and an User’s Satisfaction of the source of Internet Sites، based on promoting Media Advertising Persuasion. no matter how Male User’s of Unemployed with low the Volume Members، have a high level of Interest in the use of Internet Sites، then the User’s Economical Behavior is Increasing Space of Internet Sites Advertise. But the Important Point to Explanation the Problem of Economical & Cultural Pathology in Persuasion of Internet Sites Advertise، is that with the Emergence of Resistant Identities، form Social Networks in the Network Society، these New Identities in the three Field of Pathology Legitimize Identity، Pathology Resistance Identity، and Pathology planning Identity، Face with Cultural Serious Injuries.