Investigating the Effect of Technological, Organization, Process and Business Factors on Successful Implementing Business Intelligence System in Internet Serves Provider Companies (Case Study:Shatel Co.)

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Abstract:
In today's world, the growth of competitive markets and the increasing demand to attract the customers need to pay attention to the factors affecting business intelligence to learn more. The Purpose of this study also investigated the effect of technological, organization, process and business factors on successful implementing business intelligence system. In terms of purpose the research is applicable and in terms of method of data collection is descriptive – survey. Research population, managers and Experts in Shatel company. In order to research model test were used the questionnaire contains 57 questions. That the questions extracted from the research literature and after review and approval by the respective experts were used and for assess the reliability of the questionnaire Cronbach's Alpha is used. The results showed that the each of the Technological factors, organization, process and business factors(Except for effective change management)on the successful implementation of business intelligence system has been effective.
Language:
Persian
Published:
New Marketing Research Journal, Volume:4 Issue: 4, 2015
Pages:
143 to 166
https://magiran.com/p1378790  
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