A Study of several social factors related to consumer Culture among Women in Yazd

This research has been studied several factors related to consumer culture among women in Yazd. The method of research is survey and cross- sectional. The technique of gathering data is researcher- made questionnaire with suitable validity and reliability.The type of validity is content validity and reliability amounts are calculated by Choronbakh, s alpha. Population study is women between 15-64 years old and size of sample is 400 women selected randomly in clustering method. The analysis technique depend of facilities of SPSS.Finding and results Showed: the amount of consumerism among women is low than average (68.28). There are meaningful relationship between consumerism with religiosty, life style and fashionism but there are not meaningful relationship between consumerism with sex, age, maritality, employment, income,education and sex attitude. Regression analysis showed the variables of life style, religiosity and fasionism can explain 46 perecent of consumerism variance. Life style with amount of Beta 0/2, F= 90/06 cancxplain the maximom of consumerism variance.