Evaluating the Content Analysis of the Best Seller Newspapers in the Iran with Emphasizing on Sports Contexts

The purpose of this study was the evaluating the content analysis of the best seller newspapers in the Iran with emphasing on sports contexts. There is a perspective method that performed with content analysis and the data was collected in an attributive and a bookwork methods. The population of this research, were the 2012 archives of 10 best sellers newspapers in the country. A Multi-stage random was used for sampling. A coding form was used for collecting data, made by author in regard to coding technique. There used a Scott test to determine its reliability, that 91/6 reliability coefficient was gained. To determine nominal and content certainty, some coding forms were distributed among some content critics and experts and their reliability was supported by them. The data was analyzed by SPSS20 software, perspective indexes and Square non-parametric test. According to Chi-square results, there was a significant difference (P≤0/001) between development guidelines for four levels of sports in the country: gender, sport geographic areas, sport leagues, sport fields and incapables sports, it means there is a significant difference between development guidelines in the country show that these newspapers pay the most attention to professional, athletic, male sports, adults sports, soccer, soccer images, soccer premier leagues, national and international sports General newspapers should be aware of the important role of sports in the society, pay attention to all of its guidelines and distribute it in whole society. So it seems that in sports parts, the newspapers should have a general view for sports themes and the manner of presenting it and kindly release from stereotypes and use of all sports potentials and all manners for presenting themes.