Media consumption and leisure time as a fundamental factor of lifestyle (case study of athletic girls)

The purpose of this article is to define the relationship between the consumption of media (local media- satellite, internet) and the any way of spending their leisure time as a fundamental factor of girls’ lifestyle. The method of this study is guantitat based of the type of gathered and analyzed data which has used the survey technique. The statistical sampling includes all current athletic girls in the 10th Olympic games of medical university students of Shahrekord which 355 persons have been elected according stratified sampling. The result of research showed that there is meaningful relationship between the consumption of media and their way of leisure time spending. But the correlations between them are positive and there is negative relationship between utilization of internet and satellite and leisure time. In other words, as the utilization of local media is got more normalized but the more usage of internet and satellite by athletic girls influence them to choose the type of leisure time that is in conflict with norms of society. Also the results of multi various regression disclose that the utility of 2 kinds of media such as internal media and satellite cause 26 percent of changes in depended variable(lifestyle).