Development of Revitalization Strategies of Old textures of Semnan City using FAHP and SWOT techniques

A short glance on the feature of Semnan city demonstrates valuable old textures which all in a short time a go had mobility and were dynamic, happy and alive. Lack of a attention to organizing programs and revival of old textures during the successive years has caused them to lose their pervious efficiency, attractiveness and activity and be considered as problematic and challenging textures in urban cities. In this respect, the present article has been compiled to the aim of developing and prioritization of revitalization strategies of old textures. This is a descriptive - surveying research. Statistical population of the research includes experts and professionals of Cultural Heritage and Tourism Organization, Semnan municipality experts and some geography professors. At the first step, the appropriate indices of measuring revitalization components were obtained and at the second step, for identifying the weak and strong points, threat and opportunity, theindices were examined and measured by Student's T test, then the effective strategies of revitalization of the old textures were developed by SWOT and prioritized by FAHP.In this respect and for collecting data, two researchers made questionnaires in the form of Likert scale and paired comparison were used. Professors comments and the use of exploratory factor analysis, confirmed the content and validity of the instrument. The reliability coefficient of the instrument is calculated as 0.856, which is a good amount. For data analysis, a one way t-test, SWOT Tecqniue and analytical hierarchical fuzzy technique were used. The results indicate the three reconsideration strategies including holding workshops and information dissemination to the public and investors regarding investment opportunities, education to the residents of the old tissue regarding the maintenance of their locations and preparing a comprehensive infrastructure map for coordination of service delivery, are the most effective strategies for Revitalization of old semnan city textures.