Analyzing the Behavior of Consumer in Urban Areas in Chaharmahal-Bakhtiari Province

Study of household consumer behavior within the community as a unit in society is useful in policy making. This paper aimed to recognize the demand behavior in urban households of Chaharmahal- Bakhtiari province based on the almost ideal demand system in the form of groups such as electricity, water and fuel, health and sanitation, food and beverages, clothing and footwear, transport and communications, furniture, home furnishings and other goods, and services to classify them into durable and non-durable goods. This is an applied research. The study sampleconsistedof urban householdsinChaharmahal-Bakhtiari provincefortheperiod1979-2013. The used statisticalmethodtoestimate themodel coefficientsisseemingly unrelated regression. The results indicate that groups of water, electricity, fuel, food, clothing and footwear, accessories and furniture are essential goods and health services, transport and communications are luxury. Also, money illusion cause share of health services, food, and beverage groups increased, but others decreased. According tothe results,one percent increase in the price of water, electricity and fuel used for urban households, Chaharmahal-Bakhtiari province, increases cost price of appliances and furniture to 00591/0.