Developing a Negotiation Mechanism for Multi-Agent Systems in Automated Electronic Exchange: based on analytical methods of consumer behavior in microeconomics

Agent-based negotiation is one of the interesting approaches in the field of automated negotiation in the E-Commerce world. Establishment an automated negotiation needs to develop a mechanism for it and it is obvious that users would accept a mechanism that is close to human methods of negotiation and reliable alternative for negotiating individual. Therefore, the need to developing efficient and reliable agent-based negotiation mechanism is being felt. In this paper we present a multi-issue negotiation mechanism. In contrast to previous studies, we had a multi-disciplinary to the negotiation problem and used micro economics theory to analysis and developing counter offers. In addition, in each round of this mechanism a twofold proposal is presented that caused the time of negotiation decreases while increasing the efficiency of negotiation and probability to reach better solutions. Validity and efficiency of proposed negotiation mechanism is indicated via predefined conditions of literature.