Identify the critical success factors of lubricants industry using analytic network process In order to gain a competitive advantage

According to many experts, having a distinct positioning with other competitors in one or more cases, are Critical factors of industrial success that are active in, creat a golden and exceptional opportunity to gain a competitive advantage for that company. Accordingly, the main goal of this study is identifying and prioritizing critical success factors in the lubricants industry of Iran to help the success of active organizations in this industry. This research method in the practical use and in the view of collecting descriptive – survey data, the tools of interviews and questionnaires and population is Iran lubricants industry experts. In this study, Thompson and Strickland models has been used to identify these factors. This model define critical success in seven different dimension factors and sets indicators for each one. Based on those factors, a questionnaire has been prepared based on the network analysis process and has been placed at the disposal of industry experts. The obtained data were analized by using "super decision" software and five factors of " experience in product innovation", "technical knowledge", "production quality", "access to raw materials and additives", "access to skilled labor" were identified as critical success factors in this industry. Thus the companies are considered successful in this field and can gain the competitive advantage that have investment on these factors.