Travel Motivations and Constraint The Case of Visitorsto Shiraz)

The factor of motivation has always been an important issue in leisure and tourism studies. The main objective of this applied¡ sectional and descriptive research is to identify the motivations and constraints of tourists visiting Shiraz. The Paper is based on the findingsof afieldsurvey on a sample of100tourists traveling from Tehran to Shiraz in the spring of1392. The data were gather educing question naire sand wereanalyzedusing theSPSS software. The travel motivations were classified into 6 categories and 24 indexes including physical¡ cultural¡ emotional¡ personal¡ personal development and status motives¡ and constraints were divided in 3 categories and 10 indexesincluding structural¡ personal and interpersonal. The results of the data analysis show that visiting historical and cultural attractions and enjoying the nature are the most important motives for traveling to Shiraz. On the other hand¡ the distance between Tehran and Shiraz¡ travel expenses and time limit are the most important constraints mentioned by tourists?