جستجوی مقالات مرتبط با کلیدواژه "travel motivation" در نشریات گروه "مدیریت"

The aim of this study is to conceptualize the memorable tourism experiences of domestic and international tourists in Shiraz. Semi-structured interviews with ten domestic and eleven international tourists were conducted, and data were collected and analyzed using the grounded theory approach. Theoretical sampling, as well as purposeful and snowball sampling, were used. The study's findings indicate that tourists' memorable experiences at a destination can be classified into four categories: physical environment, culture, interpersonal relationships, and psychological factors. The findings indicate that those emotionally attached to a destination are more likely to revisit. Additionally, visitors recommend the destination via word of mouth and user-generated content on social media. The coronavirus outbreak has been identified as an intervening factor in tourists' memorable experiences of the destination. Defining and conceptualizing the dimensions of tourists' memorable tourism experiences in a destination is a critical issue that can significantly impact policy-making and developing and managing tourism-related businesses and products.

Since a large part of the leisure time is devoted to watching movies, this capacity can be used in tourism marketing. In the present study, with a case study of the film "What's the Time in Your World?", The effect of film nostalgia on tourism marketing has been investigated. Required data were collected using an online questionnaire and research hypotheses were tested by SEM-PLS. Findings indicate that respondents who feel nostalgic for the location of the film, music, story and actors have a strong motivation to travel and visit the destination. In addition, film nostalgia has a positive effect on creating and maintaining tourist attractions, music tourism and following actors, which, apart from music tourism, have a positive effect on travel motivation. Tourism industry operators can use the findings of the present study to develop and implement strategies to use the nostalgic capacity of film in tourism marketing.

With the dramatic changes in communications in the current century, tourism has witnessed a great deal of transformation. On the other hand, today's busy world has provided little opportunity for pleasure and entertainment, and consumers services are eager to get the travel information they need as quickly and easily as possible. The purpose of this study is to investigate the effect of tourism brand in social media in order to develop the travel motivation to Tehran, considering the mediator role of attitude toward the destination. A questionnaire consisting of 35 items and 313 samples was collected. Factor analysis and structural equation modeling were used for data analysis. The results indicated that tourism brand (t valu: 11.38) and attitude toward destination (t valu: 3.96) have positive and significant effect on travel motivation. Also, in the impact of the tourism brand on travel motivating, the attitude toward destination plays as a mediator.

This study examined the relationship between environmental attitude and sustainable development of ecotourism, and the mediating role of travel motivation and environmentally responsible behavior of ecotourists in Mahdishahr and Semnan. The population included all ecotourists in Mahdishar and Semnan. The participants were 250 (122 males and 128 females) and were selected via a Convenience Sampling method. All participants completed the scales of environmental attitude, motivation, environmentally responsible behavior and sustainable development of ecotourism. Using LISREL, the data were analyzed by the path analysis model. The results showed that environmental attitude did not have a direct influence on the sustainable development of ecotourism. Environmental attitude had a direct, positive and significant influence on travel motivation and environmentally responsible behavior. Environmental attitude had an indirect, positive and significant impact on sustainable development of ecotourism with the mediating role of travel motivation and environmentally responsible behavior.

The increasing expansion and development of commercial, residential and recreational spaces changed the face of Mashhad as the second largest metropolis in Iran over the past decade. The main objective of this study is to investigate the effects of the development of tourist sites on the satisfaction of religious tourists. The research population is religious tourists who have traveled to Mashhad in Nowruz 1395(from Sunday, March 20, 2016 to Friday, April 1, 2016 is considered as Iranian new year holiday). The results of multivariate regression analysis showed that there is a significant positive relationship between the development of tourist sites and religious tourist’s satisfaction. Among the independent and effective variables in the model, the variable of development of recreation centers has the most effect on the satisfaction of religious tourists as a dependent variable and subsequently, the variables of the development of residential centers and the development of shopping centers are effective on the satisfaction of religious tourists. Meanwhile, the results of Pearson correlation test showed that there is no relation between travel motivation and demographic characteristics of tourists with the satisfaction of religious tourists.

The factor of motivation has always been an important issue in leisure and tourism studies. The main objective of this applied¡ sectional and descriptive research is to identify the motivations and constraints of tourists visiting Shiraz. The Paper is based on the findingsof afieldsurvey on a sample of100tourists traveling from Tehran to Shiraz in the spring of1392. The data were gather educing question naire sand wereanalyzedusing theSPSS software. The travel motivations were classified into 6 categories and 24 indexes including physical¡ cultural¡ emotional¡ personal¡ personal development and status motives¡ and constraints were divided in 3 categories and 10 indexesincluding structural¡ personal and interpersonal. The results of the data analysis show that visiting historical and cultural attractions and enjoying the nature are the most important motives for traveling to Shiraz. On the other hand¡ the distance between Tehran and Shiraz¡ travel expenses and time limit are the most important constraints mentioned by tourists?

Undoubtedly, any successful marketing strategy has roots in the correct market segmentation, and the tourism industry is not an exception. Although the ecotourism has become one of the major forms of the tourism industry; however, many properties of this important market has remained unknown in Iran. Given the gap between the current ecotourism market and the country’s potential,employment of correct strategies to develop ecotourism highly depends upon more understanding of the market segments. In this study, it was tried to understand the motivations of eco-tourists besides the segments in the issues of ecotourism to be identified. In this regard, adopting a two stage approach, the internal ecotourism market was segmented based on motivation, and the market properties were identified; then applicable proposals in the field of marketing, separated in clusters, were presented. Statistical population of the research comprises the internal eco-tourists visiting theAlamout region. Convenience sampling was used for choosing our respondents and a total of 246 valid questionnaires were analyzed. In the first stage, followed by cluster analysis based on motivation, three clusters were extracted: clusters of real eco-tourists, professionals and vacationers. Next, discriminant analysis was used to examine the inclination of individuals in the clusters towards eco-centric and anthropocentric dimensions. Overall, results of the discriminant analysis, with 95% of confidence, show that the membership of individuals in the cluster neither affects their inclinations towards the eco-centric nor anthropocentric dimensions. All the above statistical analyzes were performed using LISREL 8/72 and SPSS 19.