Formulating Managerial Strategies for Development of Green Buildings (Case Study: Tehran Municipality-district1)

Planning is researchers’ main concern in recent years to enhance environmental standards in metropolises and one of the pillars to achieve to sustainable development. One of the presented strategies to improve environment quality in urban areas is architecture and constructing consistent with the environment. In addition to economic function in saving energy resources, this idea has environmentally favorable impacts. In this research, it has been tried to specify strategic location of construction development consistent with the environment (green buildings) in Tehran Municipality by using SWOT analysis. According the results, strategic location in relation with construction development consistent with the environment in Tehran Municipality- district 1 is conservative; therefore, seven strategies were proposed in order to eliminate current weaknesses by using opportunities. The most important managerial strategies for construction development consistent with the environment include absorbing international investments from actively environmental bodies in order to reduce primary costs, encouraging investors in order to increase public willingness to invest, and necessity to construct green buildings by governmental bodies (banks) to motivate society.