Utility components of database consumers

addressing of the factors that can increase utility of information databases customers.

in order to achieve that, summarizing content analysis techniques was used. The study population was some customers that pay money for useing information databases in Iran. The bibliographical research has been done on utility related literatures which published in the 5 years period of 2011-2015, indexed on Science Direct, ProQuest and Ebsco information databases. Samples were randomly chosen from information database customers using paid services from two major information centers in Iran - University of Tehran Central library and Documentation Center and Organization for Industrial Management Library, for interviews. These two centers were chosen based on their accessibility for the researcher. 150 people were interviewed in a 60 days, after 50 interviews, the answers pool was saturated and no relevant new information was added.
Findings: Results showed that the main factors affecting customer utility in using paid information databases are information needs, quality, Incentives, additional information and user's individual and social characteristics, respectively.
Originality: This article has not been published in any journal, and it has been extracted from an applied research.