Review of Improvement Factors in Social Happiness from the the Perspective of Local People(Case Study: Ardabil County)

This paper aims to identify influential factors on social bliss in Ardabil County. From the methodological aspects, this study is descriptive - analytical and practical in terms of nature. The data of this study are collected via library and filed study and the population of this research is all rural people residing in rural areas of Ardabil County. The statistical population consists of 123264, and the sample size is 196 rural people. Face validity of the questionnaire was confirmed by a panel of experts. Pilot study was performed via 30 questionnaires. The reliability of the questionnaire was obtained 0.878 in the SPSS software. For data analysis, factor analysis model was used and the results of the model shows the most important factors affecting social belives in rural areas, including four compoenet "Desirability and social acceptability”, “Economic vitality and optimism space rule”, “Mental health and "Social welfare and religious affiliation” that variance and cumulative variance sums planned by these four factors is (24.78). At last based on the results analysis, some applied recommendations have been provided.