The role of employer branding in creating social capital

This study examines how corporate social responsibility by becoming the employer brand can be converted to social capital. To achieve this goal, participants study were the PhD students of Qazvin Islamic Azad University college of Management and Accounting, which 161 students were selected by simple random sampling method.Current research in terms of dimension of the goal is applied research and the method of data collection, is descriptive-correlational. Tthe information collected by a questionnaire. For validity, was used content, convergent and divergent validity. Index reliability, were measured by three criteria: Factor load, Cronbach's alpha and composite reliability that all of them were approved. In this research were used to test the research hypotheses, structural equation modeling with Partial Least Squares approach and analysises by SmartPLS software. The findings showed: direct effect of corporate social responsibility on social capital was rejected, but the direct impact of employer branding,direct effect internal audience satisfaction,external audiences image were confirmed. Also indirect effect of corporate social responsibility by employer branding and internal audience satisfaction and external audiences image, indirect effect of employer branding by internal audience satisfaction and external audiences image, indirect effect of internal audience satisfaction by external audiences image on social capital were confirmed.