Application of Double-Bounded Dichotomous Choice Contingent Valuation to Study the Possibility of Using New Energy in Iran's Power Generation

Despite self-replenishing nature and lack of negative external effects of new energies, the energies entail higher costs than the conventional energy resources. The governments cannot afford these extra costs, and it needs to take part the public. This study examines extent of public participation in the funding of these costs. The study employed the double-bounded dichotomous choice (DBDC) contingent valuation (CV) method. We release 400 questionnaires under five corresponding prices. Two cost-related questions were asked from each participant (once twice the original price, and once half of that). The interviewees determined the extra cost they would incur, taking into account seven factors, namely: regional economy, demand for electricity, environmental considerations, diplomatic relations, safety, ethics, and the economy. The results suggest a willingness-to-pay of 46360 Rials (≈1.2USD) per month. The findings also indicate that the items including willingness to new energies, importance of environment and influence of the energies have the highest effect on the willingness of payment.