Environmental Sustainability In Tourist Resorts(A case study: Selected Cities in Mazandaran Province)

Tourism development at any geographical location may cause positive as well as negative economic and social consequences, along with environmental impacts that if the later appears in negative outcomes and continues it can bring irreparable damages. Today, the sustainable tourism in the framework of sustainable development planning has been considered to prepare environmental protection. In this regard, the purpose of this study is to assess attitudes and intensions of owners of tourist resorts toward sustainable tourism in some selected resorts in Mazandaran province. Population of the study included owners of tourist resorts in those cities which 121 people were selected by simple random sampling. T conduct the survey a survey method was applied and questionnaire was the instrument of collecting data. Findings of the study showed that the surveyed people had positive attitudes towards sustainable tourism and the level of this tendency varied based on the respondents’ age, education and work experience. Furthermore, the result of the research showed that there was a direct relationship between the subjective and practical dimensions of sustainable tourism. Finally, the findings indicated that the owners’ level of commitment to the sustainable tourism in the three cities studied was different.