Studying the Effect of Investor's Personality on their Business Behavior and Investment Performance: Evidences of Tehran Stock Exchange

To date, the main source of inspiration for behavioral finance scholars has been cognitive psychology. This study builds on this tradition by merging in insights from yet another psychological sub-discipline: personality psychology. We argue that a human being’s personality is a key determinant of his/her behavior and performance. We illustrate, for a subset of five personality traits (locus of control, maximizing tendency, self-monitoring, sensation seeking and type-A/B behavior), how this logic can be applied in the context of the study of traders’ behavior and performance.
we investigated the behavioral and functional components of 380 individual investors in the stock market using survey method and collecting the questionnaire.
The results suggested that Investors with an external locus of control, type-A behavior and high maximizing tendency are busy working on trading more frequently. Investors with an external locus of control, high sensation seeking and high self-monitoring have a less diverse portfolio. Finally, the frequency of transactions is related to better performance, while portfolio diversification does not affect the performance of the individuals.
Different personality traits affect distinct components of trading behavior, and so trading performance.