The Organic Farming Acceptance Model in sarab niloofar (Bala-Darband) Rural District in Kermanshah County

Despite the positive and inevitable functions of organic farming, this agricultural system still has little desire to accept it by farmers and producers. This study aiming to analyzing the effective factors on the Acceptance of organic farming by farmers in rural areas of the Bala-darband district of central Kermanshah province in Survey research method (2016-2017). In addition to documentary overview, a questionnaire was used in the survey as its validity confirmed by a panel of experts and its reliability was estimated through a guide study outside the statistical sample with Ordinal alpha coefficients (0/75-0/93), Composite Reliability (0/75-0/92) and Average Variance Extracted (0/55-0/67) was confirmed. for this purpose, Smart PLSver3 software was applied. The statistical population of were rural farmers of Bala-Darband (N = 2157) which 180 of them were selected by multistage cluster sampling method as sample group. Both SPSSver20 and AMOSver20 softwares were applied to analyze the collected data from the field. Finally, based on the direct and indirect effects of the developed structural model, The result showed that tangible behavioral control had the most effect on adoption of organic agriculture. Also, factors such as decision on use structures of adoption, Attitude, Knowledge and Cognizance, Subjective Norm and Perceived Usefulness towards organic farming seen as the most effective factors on the structure of organic farming acceptance in order. The results of this research can help managers and policy makers to seek strategies towards better adoption of organic farming among farmers.