The relationship between managerial, technical and environmental factors with the desire to accept e-business among small and medium enterprises distributing pharmaceutical products in Tehran

In recent decades, with the advent of the Internet, e-commerce has become a tool for organizing the business model but in the meantime, the e-business world is so confusing for many newcomers. What the researcher considers is a survey of a number of factors influencing the tendency among managers or owners of small and medium enterprises in the field of acceptance of electronic businesses. The method of this research is based on the purpose, applied and based on the method of data collection, a descriptive survey type. The statistical population consisted of managers of small and medium enterprises distributing pharmaceutical products in Tehran. Accordingly, the sample size is considered by the Cochran formula, 196 people. Due to the difficulty of accessing the managers of these companies, a non-random sampling method was used to select the statistical sample. The data-gathering tool was a questionnaire whose validity was confirmed by calculating the CVR index and calculating the Cronbach's alpha to determine its reliability showed that the reliability of the questionnaire was confirmed. Structural equation modeling and Smart Plus software then analyzed data. The results of the test of ten hypotheses in this study showed that there is a significant relationship between managerial support, organizational management support, attitude, subjective norm and perceived behavioral control, with a willingness to accept business. Among the technical factors, the perceived advantages and the relationship between environmental factors, suppliers' pressure and customer pressure, have a significant relationship with the acceptance of electronic business.  In this research, with limitations such as cross-sectional research that limits the ability to generalize outcomes, the lack of a fully relevant internal study for full coverage of the literature and theoretical framework. The most important limitation of this research can be the work and intellectual engagement of the respondents as the statistical population of the research. Therefore, the data collection by the researcher's efforts to understand the goals and potential benefits of research for them to increase the accuracy of answering questionnaire questions and lack of time free respondents were a lengthy process. This study is in the subject of innovation; based on researcher's research in internal research bases, studies or studies on identifying factors affecting the behavioral tendencies of small and medium-sized enterprise managers in the field of accepting electronic businesses were not observed. Therefore, due to lack of observation of such a study, the present research can be considered as an innovation subject.