Corporate Citizenship and its Role in Creating Organizational Trust and Organizational Identification

Corporate citizenship includes the ability of the company to manage its relationships with the community in such a way as to minimize the negative effects and maximize its productivity. The purpose of this study is to investigate corporate citizenship and its impact on organizational trust and organizational identification. This study is applied in terms of goal and descriptive-correlation in terms of research type. The statistical population of this research was the staff of Mazandaran University. By simple random sampling, 269 individuals were selected as the sample. Data were collected through a standard questionnaire. Also, for reliability, Cronbach's alpha coefficient was used to verify the reliability and the first and second order confirmatory factor analysis was used to examine the validity of the questionnaire. To test the hypotheses, structural equation modeling was used with the help of LISREL8.8 software. The results showed that corporate citizenship has a positive and significant effect on organizational trust and organizational identification. Also, organizational trust has a positive and significant effect on organizational identification.