Evaluating the Explanatory Factors for Favorable Language for Managers of Iran's sports organizations

The purpose of this study is to evaluate the explanatory factors for favorable language for managers of Iran's sports organizations. The present study is a cross-sectional research carried out in qualitative and quantitative methods. In the qualitative section of the statistical sample, 14 experts including sports management professors and some sports organization managers were informed about the research topic. In the quantitative section, the statistical community included 140 federal governors, managers of the Ministry of Sport and Youth, as well as, sports management professors who were aware of sports issues in the country, identified by selecting all of them as the sample of the study. The research instrument is a questionnaire consisting of 37 questions. Some university professors review and approve the validity of this questionnaire.  The reliability of this questionnaire is equal to 0.88. SPSS and PLS software are used to analyze the data. The results of this study show that the determinants of the language of desirable language for managers include: transparency, motivation, accountability, attention to society, respect for religious values, attracting public contributions, presenting facts, adoring and respecting, observing justice and identity. Meanwhile, the response rate is considered the most important with the effect of 791.0. These results indicate that sports organizations managers should improve all the language explanatory factors, including responding to communication with their environment.