The value of higher education: analysis of reasons for tendency to study at university

The aim of this study was to measure the value of higher education among students in two public and non-public universities in Isfahan. The research method was descriptive correlational.  The sample size was 307 master students in all disciplines whom were randomly selected. Data gathering tool was Luttrell & Richard 30 item questionnaire in five dimensions including family expectations, focus on scholastic, Achievement values, general values of education and obstacles to progress.  The reliability of the questionnaire was estimated by Cronbach's alpha coefficient (r = 0.78). For data analysis one-way t-test, regression and clustering, using Akaike's Information Criterion (AIC) were used. The results showed that the value of continuing education at university was higher than the average level. Clustering results indicated that-in both groups- family expectations are more important in students' desire for higher education. For this reason, barriers to progress from the family is not very high. In addition, anti-school behaviors were high in both groups.The results also showed that in group one, in contrast to group two, the most important predictor of family expectations and general values is education. In general, what caused the tendency to go to university is due to the desire for achievement and family expectations.