Valuation of Valiasr Garden of Shiraz Using the Subject Welfare (SWB) Method

The purpose of this study was to estimate the recreational value of Valiasr Gardens in the district of Shiraz using the Subject well-being (SWB) or life satisfaction (LSA) method. Required information, including socioeconomic characteristics of the household, was obtained through interviewing garden visitors and completing 180 questionnaires in 1396. The results show that individuals' mental well-being improves with increasing income, education, and occupation, and under constant conditions, one percent increase in income, education, and occupation improves Subject well-being by 1%, 0.23, and 0.06 respectively. Park space satisfaction is directly related to subjective well-being, with 38% of visitors being satisfied with the park and practically not satisfied with the status of the park. This can indicate a lack of satisfactory space in the park. Also, the average willingness to pay users to maintain the park was estimated at 35,000 tomans, which is roughly equivalent to the willingness to receive them if such a place was not available, indicating that the amusement value of the park was very low for everyone, in other words. Gardens do not have a tangible difference for the welfare of local people.