Understanding the cultural and social components of rural entrepreneurship with a resistance economy approach (A case study: rural entrepreneurs in Ahvaz city)

Entrepreneurship is one of the main pillars of an economy. In this regard, villages have good potential for entrepreneurship due to various environmental, cultural and social factors. Therefore, it is necessary to know the various effective components in entrepreneurship according to the economic situation facing the country. This research is applied in a descriptive-analytical manner using a survey method. The statistical population of the study was 500 rural entrepreneurs living in the villages of Ahvaz city , In 1397, using simple random sampling method, 200 entrepreneurs were selected as sample size (based on Cochran's sampling method). In this study, to find the relationship between the variables, structural equation modeling methods, bootstrap test, correlation coefficient matrix were used. Research tools including Hassan Shahraki's questionnaire (social and cultural indicators of rural entrepreneurship) and Shaban Gol Marse's 31-question questionnaire were used to examine the dimensions of resistance economy. The results show that there is a significant relationship between demographic characteristics and cultural and social characteristics. Cultural and social indicators have a direct effect on entrepreneurship through the mediation of the resistance economy. And a resilient economy has a direct impact on entrepreneurship. There is also a positive and significant relationship between cultural and social indicators. The results of this study show that it is necessary to help the development of rural entrepreneurship by investing in cultural and social indicators governing the country's villages.