Designing a New Sustainable Development Model for Micro-Businesses Based on Corporate Market Capacity Mediated by Omid Entrepreneurship Fund

One of the major challenges for micro-businesses is the inability to sell products in the market, and one of the major challenges for (large-enterprises) is the inability to fund micro-business network. One of the strategies to tackle the challenges of the micro-businesses market and corporates (large corporations) funding is to utilize the capacity of entrepreneurship development intermediary organizations. This research, based on an applied purpose and in terms of data gathering, qualitatively and with a long-term case study in the form of a living researcher, complete enumeration, has surveyed 32 cooperation between micro-business and large companies with markets, mediated by the organization (Omid Entrepreneurship Fund) from 1393 to 1398. The method of data collection was semi-structured interviews and a review of agreements and correspondence, and for data analysis, after theoretical saturation, by coding the extracted codes of micro categories (level 3 category), middle categories (level 2 category), and main categories (level 1 category), Identified in order to establish sustainable cooperation between micro-businesses and corporates with markets. The research findings show that the new model of sustainable cooperation between micro-businesses with large corporations with markets has components (strategic plans, validation, model and strategy, corporate requirements, intermediary organization requirements, monitoring, and feasibility of redevelopment) and has been effective in addressing the challenges of the micro-business and corporate (or large corporations) funding.