Popular Culture Language (Allusions and Proverbs) and their Role in Media (Case Study: Iran & Iraq)

In fact since the popular culture and unwritten literature are known as part of a social capital of any society which their application in different programs would strengthen the social capital as well as tie – ups. The present research studies the popular culture language in Iran and Iraq briefly. The mentioned literature may be a suitable channel to relate the audience and can attract today's target addressees who are the satellite and computers generations. Thus studying and revising the popular literature from sociology's view point is a need. This study has been done based on a Statistical population of 384 (quantitative) and academic population (qualitative) in Iran and Iraq and data collection method. The results show that the language of popular culture would affect the Media. The relationship between media and popular culture in Iran and Iraq is the same as other societies in the world which is one of the most important cultural, political, social and economic issues.