Examining the Causes of Citizens' Tendency to Use Motorcycles Instead of Using Public Transportation

One of the major concerns of big cities is the high volume of traffic, the use of public transport, more safety and a proven solution to this problem. For reasons that are addressed in this research, many people are interested in using motorcycles at city level. The purpose of this research is to investigate the causes of citizens' tendency to use motorcycles instead of using public transportation in Qom. By interviewing the experts, the variables that influenced the use of motorcycles were determined; variables include: economic factors, factors related to the quality of infrastructure, factors related to urban traffic, and the lack of culture for the use of public transport. In this research, a descriptive-survey method was used to investigate the hypotheses and answer the research questions. The statistical population of this study includes off-road motorcyclists whose motorcycles were seized in the past month; a sample size of 341 people was determined using Morgan's table. A researcher-made questionnaire was used to collect required data in this research. A confirmatory factor analysis test and then structural equation model were used for validity of the questionnaire. SPSS software was used to analyze the collected data and to investigate the hypotheses of the research. After analyzing the data, all four hypotheses were confirmed with 95% confidence. That is, variables of economic factors, factors related to the quality of infrastructure, factors related to urban traffic and the lack of culture of using public transportation affect the tendency of citizens to use motorcycles in Qom.