Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies

Author(s):

M. Azizkhani , N. Khodadadi

Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
This paper examines the effects of advertising expenditures on firm's intangible value in the Tehran    Stock Exchange (TSE) listed companies. Using Q Tobin to estimate firm's intangible value and for a sample of 389 firm-year observation during 1380-1385, we find that there is a negative association between firm's advertising expenditures and intangible value. We also find that there is no association between advertising expenditure, sales and profit.
Keywords:

Intangible value , Q Tobin , advertising expenditure , profitability , Leverage , Size

Language:
Persian
Published:
Journal of Empirical Studies in Financial Accounting, Volume:6 Issue: 24, 2008
Pages:
53 to 78
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