Analyzing and categorizing user behavior into an Instagram satire on the Corona crisis

Emerging media, including Instagram, are playing an important role in our personal lives and social relationships. In the heat of the confrontation with the Corona virus a satire about the activities of a teacher with a history on an Instagram page became a source of news. The purpose of this article is to analyze the behavior of users in dealing with this issue. The method used in this study was a qualitative method of psychological analysis of discourse. For this purpose,90 disputation were selected as targeted sampling from three Instagram pages in relation to the subject under study and were analyzed. After analyzing the data, out of 90 disputation, 102 independent and non-repetitive phrases were selected. Of these 102 phrases, according to the content of the speech, 32 free codes were extracted, which were classified into 7 groups. In this regard, 7 types of reactions in favor, against, unaware, indifferent, insignificant, opportunistic and severe verbal conflict were identified and the psychological causes of this type of reaction were discussed in the form of psychological needs and social identity.