نشریه مطالعات رسانه های نوین
سال نهم شماره 35 (پاییز 1402)

The development of new media, particularly interactive social networks, has been one of the most significant digital phenomena over the past few decades both in Iran and globally. The media, via its emphasis on user participation in social relationships, has brought about considerable changes to cultural, political, and economic landscapes. However, while highlighting the critical role of users in social relations, these networks may also impact social cohesion in less privileged areas, which often face stark social disparities. Among the social networks, WhatsApp is one of the most popular platforms and is widely adopted due to its interactive capabilities and lack of restrictions. Its use has also grown in Iran, especially given its high capacity for user interaction. The researcher has employed a descriptive-analytical methodology and a theoretical framework to review the impact of WhatsApp on social cohesion among less privileged areas of Tehran through a survey-based approach. Based on the data collection through the snowball method and statistical analysis using Pearson's test, it was concluded that there is a positive and significant relationship between the use of WhatsApp and both components of social cohesion (social adherence and social equality) among young users in less privileged areas of Tehran. Although the use of WhatsApp has been found to be positively associated with social equality, the impact is primarily felt with the feeling of participation. On the social cohesion component, the feeling of acceptance is heavily influenced by the use of WhatsApp, but the feeling of equality remains unchanged in less privileged areas of Tehran. Therefore, in light of this finding, it is warranted to consider the holistic and cohesive effects of this network in societal policies to effectively utilize its capabilities for enhancing the individual role-playing and to employ that potential towards reducing the cultural-social policy implementation costs. IntroductionModern media and communication platforms can be regarded as critical tools for the expression of various subcultures, ethnic groups, and less-privileged economic and societal groups. They serve to amplify their voices, increase their social awareness, and represent their demands. In Iran, mobile social networks like Telegram, WhatsApp, and Instagram have gained prominence and have had a significant impact on various populations, especially the youth.Among the social networks, WhatsApp has become increasingly popular among Iranian users due to the ease of voice communication, low internet requirements, and the ability to manage voice messages; its unfiltered nature, in particular, has garnered significant support among Iranian users. However, WhatsApp usage among less privileged areas remains understudied, especially in relation to its influence on social cohesion. This social network has allowed its users to play a significant role in the interactive space and has opened up powerful possibilities for two-way communication. However, despite the diverse roles that WhatsApp plays in different societal spheres and user functions, it is unclear whether its increased individual roles, particularly in the social, economic, and political spheres, would be effective in less privileged areas, especially in relation to the sense of social equality of young users and improving their social adherence and increasing the level of social cohesion. The present research has sought to address this issue.Research Question(s):What is the relationship between using WhatsApp and social adherence?1.1. What is the relationship between the use of WhatsApp and the feeling of social belonging?2.1. What is the relationship between the use of WhatsApp and the feeling of social acceptance?3.1. What is the relationship between using WhatsApp and adhering to the law?What is the relationship between the use of WhatsApp and the feeling of social equality?1.2. What is the relationship between using WhatsApp and feeling privileged?2.2. What is the relationship between the use of WhatsApp and the feeling of participation?3.2. What is the relationship between using WhatsApp and feeling equal? Literature ReviewStudies by Shohani and Shohani (Winter 2018) have revealed a significant correlation between social networks and the development of social trust, social cohesion, solidarity, and even political participation, via strengthening the relationships between people in those societies. Gholami and Khaiti (Fall 2013) have found a close relationship between the two variables of physical identity and social cohesion, and Imam Jumezadeh et al. (Spring 2014) have found a significant correlation between media consumption and social cohesion, and according to Farahmand et al. (Spring and Summer 2014) justice variables Social, external media, internal media and age have been able to show 22% of the changes in social cohesion. MethodologyThis study aims to examine the relationship between two variables: WhatsApp use and social cohesion. The study employs a descriptive-analytical methodology and adopts the Theory of Bernard (1999) as its theoretical framework. In order to obtain a measure of social cohesion, Bernard (1999) has outlined several dimensions such as a sense of belonging-isolation, deprivation-privilege, participating-not participating, accepting-not accepting, law-abiding-not adhering to the law. Within this research, two components of social compliance (feeling of belonging-isolation, acceptance-rejection, law-abiding-not adhering to the law) and feeling of social equality (deprivation-privilege, participation-nonparticipation, equal-unequal level) have been explored.Due to the lack of accurate statistics on young WhatsApp users in the less privileged areas of Tehran, the sampling process employed a convenience sampling method. A research questionnaire was given to 1,200 young people in Tehran's less privileged areas, and a total of 726 participants were included in the study. After the survey was distributed to the intended participants, those who agreed to participate and answered the questions, the collected data was subjected to statistical analysis using Pearson's correlation test. ResultsWith regard to the relationship between WhatsApp use and social adherence, the analysis revealed that the components of social adherence, namely the feeling of acceptance, sense of belonging, and adherence to the law, presented the highest correlations with the use of WhatsApp. In order to examine the sub-hypotheses in detail, Pearson's correlation test was also used to measure the extent of the connection between the WhatsApp usage and the three components under the social adherence variable.The table below presents the findings of the Pearson's correlation test, in which the social adherence variable was taken as the dependent variable and the WhatsApp usage variable was taken as the independent variable. The values and significance levels of each correlation coefficient are also provided. In consideration of the fact that the p-value is lower than the 0.05 significance level, we reject the null hypothesis and conclude that there is a statistically significant relationship between the usage of WhatsApp and social adherence, with 95% confidence.Symmetric Measures ValueAsymptotic Standard ErroraApproximate TbApproximate SignificanceInterval by IntervalPearson's R.263.0347.345.000cOrdinal by OrdinalSpearman Correlation.260.0387.234.000cN of Valid Cases726   a. Not assuming the null hypothesis.b. Using the asymptotic standard error assuming the null hypothesis.c. Based on normal approximation.In terms of the relationship between WhatsApp use and the social equality variables, the analysis reveal that, while social participation and enjoyment present the highest levels of correlation, the feeling of equality can not be imagined. In other words, the feeling of equality cannot be inferred merely from people's WhatsApp usage.The results of the Pearson's correlation analysis shown in the table below reveal that while social participation and enjoyment present the highest levels of correlation with WhatsApp use, the feeling of equality cannot be inferred from WhatsApp usage alone. Furthermore, WhatsApp usage has a low level of correlation with the feeling of equality, indicating that the two variables cannot be deemed to have a strong connection. In light of the statistical findings presented in the table and the fact that the p-value has fallen below the 0.05 significance level, we reject the null hypothesis and concluded that there is a statistically significant relationship between WhatsApp usage and feelings of social equality, with 95% confidence.Symmetric Measures ValueAsymptotic Standard ErroraApproximate TbApproximate SignificanceInterval by IntervalPearson's R.307.0318.677.000cOrdinal by OrdinalSpearman Correlation.301.0358.508.000cN of Valid Cases726   a. Not assuming the null hypothesis.b. Using the asymptotic standard error assuming the null hypothesis.c. Based on normal approximation. ConclusionThe emergence and evolution of new media and especially social networks have become a phenomenon of recent years, having altered practically all aspects of modern human society, to the extent that their elimination is hardly imaginable in the aftermath of the COVID-19 outbreak, given their increased prominence. Indeed, the impact of these social networks is categorized on a spectrum of positive and negative effects, depending on the social conditions of the countries involved. However, it is vital to consider how people perceive the usage of these social networks, which is itself influenced by governmental actions, available social facilities, and other relevant factors. It is evident that people, especially the youth in our country, as the leading users of social media, have accepted the effects of various social networks as part of their everyday lives. As traditional values hold prevalence in Iranian society, social networks can have a mixed impact on its cultural fabric. While they are primarily perceived in contrast to the prevailing culture, their positive effects are often overshadowed by their negative aspects. Although widespread cultural resistance toward social media networks has often created a negative impression of their works, such a stance tends to overlook their potential capabilities, some of which remain unexplored. Among those capacities is their potential role in influencing social cohesion and solidarity, as demonstrated by the researcher.Recent economic challenges have exacerbated social inequality between different classes in Iranian society. This solidarity can act as a safeguard against potential unrest in less privileged areas, promote greater youth participation in social activities, and facilitate individual commitment and collective action, thereby forming a more cohesive society. In particular, the social fabric of the south and west areas of Tehran, which present lower levels of social and cultural facilities, as well as economic development, is vulnerable to social and economic inadequacies. This deficit of facilities constitutes a significant contributing factor to social tensions, particularly among the youth in these areas. The engagement of this population can therefore help offset the risk of social unrest.As the collected survey data indicates, the use of WhatsApp by users from less privileged areas of Tehran carries a positive and significant correlation with social adherence and social equality. However, when compared, users who employ WhatsApp extensively seem to possess a stronger social adherence compared to a higher feeling of social equality. This could be explained by the fact that WhatsApp's impact on communication may not sufficiently address the varying demands of social equality, particularly for users who reside in areas facing objective social and economic difficulties.

Social networks (mobile platforms) are a pervasive and informal communication network, so it is a good platform for the production and dissemination of significant rumors that have many negative effects on society. Understanding the causes and how this anomalous phenomenon of virtual communication is formed and spread is effective in reducing and controlling it.Therefore, this study was conducted with the aim of identifying common forms of rumor and its discourse in cyberspace. The research method is qualitative and thematic analysis. The statistical population of recent studies and research in the field of rumors and cyberspace is that after analyzing 30 scientific data (article, dissertation and research project), the results showed: In relation to discourse and format, three main components: discourse structure - format and The context in the production of rumors are often the same and the results are as follows: Content that is changeable, believable, slang, unsubstantiated and unscientific, vague, ambiguous and exaggerated, fiery discourse and indoctrination, truth-seeking, critical, libertarian, human rights, emotional and predictive, as well as specific, social issues - Civil, political and security issues related to "common forms and types of gossip discourse in cyber space" were extracted.

Our age is the age of fame and celebrities are an inescapable aspect of our daily lives. Considering the high influence and popularity that celebrities have among the new generation, their activity has become a serious challenge in Iranian society in recent years. Based on this, in the present research, the attitude of the people of Tehran towards celebrities has been studied. The research method is documentary-survey and the sample is 384 citizens aged 15 years and older living in Tehran, who were selected by multi-stage cluster sampling method. The data was collected with the help of a questionnaire and analyzed by SPSS software. The results showed that %72/7 of the respondents follow the news and sidelines related to celebrities. "Cinema and TV actors", "athletes" and "domestic singers and musicians" are the most important celebrities liked by the respondents, respectively. Television presenters and scientific and cultural celebrities have the least interest and attention among respondents. "Success in the field of job", "popularity" and "political and social stances" are important reasons for people's interest in celebrities. "Showing the details of personal life" and "active presence on social networks" are the least reasons for the interest in celebrity respondents. Respondents have called "charitable activities", "type of speech", "political and social positions" and "family life (marriage, divorce, etc.)" in which they want celebrities to model. Consumption of advertising goods in terms of patterns of celebrity is the lowest share. This shows that the respondents are interested in imitating and modeling behaviors that are more pronounced and more prevalent in behaviors that are more prestigious and predominant. The results also show that adolescents are more than any other age group of celebrity news on Instagram. Adolescents have also cited their most important reason for celebrities as "success in the field of job" and want to put them in the field of "charitable" and "benevolent" activities. This finding is carefully and reflected given the adolescence and the crisis of identity that people are looking for identity, and the authorities of cultural institutions, especially education, should think about introducing appropriate patterns with Islamic-Iranian culture and culture. To be trusted to teens. The findings of the current research also show that although people follow the news and sidelines of celebritiesThe results show that 68.9 % of the respondents are "low and very low", 18 % in "average" and only 13.1 % in "high and very high" tend to celebrities. The tendency for celebrities actually reflects the intense and extreme feelings and feelings of celebrities. A phenomenon that continues on a spectrum, from following the thoughts and behavior of celebrities to severe and sick and illusory states. The findings suggest that although respondents are keen to follow the news and celebrities of celebrities and celebrities, this is a fun and fun of talking to others as a fun and enjoyment of celebrity. The results of this study are in line with the findings of McKatchon et al. (2002) and Steve (2009). The emerging relationship between celebrities and supporters calls "social interaction". The term describes our way of thinking and feeling about celebrities that we do not know and they do not know us, but sometimes unconsciously and unintentionally take us to do an act that is sometimes ineffective and irrational. This concept is measured by Lynn McCutchon and his colleagues using the "celebrity worship" scale from a psychological perspective. Using this scale, McCutchon and his colleagues found that celebrity worship was in three widespread categories, namely low -level celebrity worship, they noticed individualistic behaviors such as watching, reading and following celebrity narratives. The second category includes more social activities such as watching celebrities and dialogue with other fans, and in the third category, fans are trying to make celebrities overwhelmed and show severe emotions. The results of this study, sample 3,000, have shown that only about 1 % of celebrity followers have obsessive -compulsive tendencies. About 10 % (those who tend to stress, emotion, and moody) show a strong interest in celebrities. About 14 % said they were trying a lot to know about their favorite celebrity and communicating with people who share their interest. 15 People no longer have any interest in the lives of celebrities. In general, the overwhelming majority are interested in a celebrity, but do not say they always think about them

This study aimed to investigate the role of the characteristics of web-based learning technologies (WLT) in predicting the constructs of Davis' technology acceptance model among teachers. For this purpose, a correlation method was used and data were collected from 150 teachers in Anar city by simple random sampling method using a questionnaire adapted from previous studies and analyzed by path analysis method. The results showed that the direct effect of characteristics of WLT such as ease of finding, and ease of understanding on perceived ease and usefulness of technology use is positive and significant. The result also showed a direct effect of behavioral intention on actual usage, the effects of perceived usefulness and attitude toward use on behavioral intention, the effect of perceived usefulness on attitude toward use, and the effect of perceived ease use on perceived usefulness use is positive and significant but the effect of perceived ease on attitude wasn’t significant. The mediating results showed the serial path of ease of finding, usefulness, attitude, behavioral intention, and actual usage, and the serial path of ease of finding, usefulness, attitude, and behavioral intention use are the most important paths to predict teachers' actual usage and behavioral intention to use of technology. These results showed that teachers' beliefs and attitudes, especially the belief of perceived usefulness and attitudes toward the use of technology play an important role in conveying the effect of ease of understanding and ease of finding technology on the actual usage and behavioral intentions use of technology.

The advent of novel information and communication technologies, notably the Internet and social media, has facilitated the proliferation of electronic communication between individuals and businesses in the virtual realm, thereby furnishing an appropriate medium for their interaction. On the other hand, the development of digital media has led to a transformation in the marketing landscape, shifting away from conventional methods towards diverse digital marketing strategies. The transformation in communication and marketing has opened up novel opportunities for businesses, particularly those that are small or medium-sized, to leverage contemporary web-based marketing techniques, such as social media marketing, to advertise their products and services. Owing to their distinctive attributes, such as enhanced flexibility and the necessity to employ cost-effective tactics, these businesses can leverage social media marketing, which entails reduced expenses and minimal technological prerequisites. Hence, given the significant contribution of small and medium-sized enterprises to national economies, it is necessary to establish a framework for leveraging this form of marketing to enhance their operational efficacy. The review of related literature demonstrates that a variety of factors, including company-specific characteristics as well as internal and external factors, can have an impact on the adoption of social media marketing. Hence, the present study examined the domains of social media marketing adoption and its impact on the operational efficacy of small and medium-sized enterprises. The intended statistical sample consisted of senior executives and specialists from small and medium-sized enterprises located in the province of Hormozgan. The present study employed convenience sampling, and the census method was utilized to determine the sample size. Data was collected through a questionnaire, which was disseminated among a total of 143 companies. However, only 107 questionnaires were deemed usable and included in the analysis. The questionnaire items were evaluated for validity using three techniques: content validity, form validity, and construct validity (specifically, convergent and divergent validity). The questionnaire's reliability was assessed using three measures: factor loading, Cronbach's alpha, and composite reliability. The structural equation modeling technique was employed to examine the model and the interrelationships among the variables. The partial least squares method was utilized for this purpose, and SmartPLS was used as an analytical tool. According to the results of the research, it can be stated that all three factors of technology, organization and environment directly have a positive and significant effect on the acceptance of social media marketing. Also, the results of factor loadings showed that the influence of the environmental factor on this acceptance is greater. Considering that the two constructs of customer pressure and competitive pressure related to this factor have the highest factor loading, it can be concluded that small and medium-sized companies are under pressure from customers and competitors to accept social media marketing. The reason for this result can be attributed to the competition in the industry. When the industry is competitive, companies face more challenges in attracting and retaining customers, that's why they need to use social media as an effective tool to attract and communicate with customers. In a competitive industry, the company can maintain its competitive advantage in the market by respecting the demands of customers and fulfilling them. Considering these results, companies should pay attention to the role of factors influencing this acceptance when accepting social media marketing in order to provide internal and external preparations. Since the findings showed that the acceptance of social media marketing has a positive and strong effect on the performance of small and medium-sized companies, therefore paying attention to these factors can lead to better acceptance of this marketing and improve the performance of the company in various dimensions. It helps with finance, marketing and branding. Performance improvement can also increase the efficiency, productivity and income of the company, which will ultimately bring important consequences for the society, including increased employment, higher welfare and economic growth. The results also showed that the adoption of social media marketing is positively and indirectly influenced by technological and organizational factors that are mediated by variables of ease of use and perceived usefulness. By understanding the ease of use of this marketing and its usefulness, policymakers can increase the willingness to accept social network marketing in small and large companies.Based on the aforementioned findings, it is recommended that companies take into account the factors that impact the adoption of social media marketing, which can establish suitable internal and external conditions...

The present study is written with a new look at the design of an applied model in the field of social media with a focus on the turning point in human resources. The research approach is to use a hybrid model and validate it in model design. The research was conducted in three phases. The meta-combined approach in identifying indicators of social media evolution in human resources has led to the identification of 98 research-related studies from 1975 to 2021 and 34 indicators. In the screening phase, the researcher with the fuzzy Delphi approach and the opinions of experts considered 9 indicators necessary in designing the model of social media transformation in human resources. In this phase, the researcher has designed the research model using a structural-interpretive modeling approach. Privacy, interactive media and trust building indicators were identified as the cornerstone of the model and the most effective indicators. Indicators of digital transformation, social participation and generational communication are also included in the MICMAC analysis in the interface area. Finally, in the third phase, the researcher has identified a deep gap between the current and the desired situation using the importance-performance approach. The results of the study also identified four distinct periods in the evolution of social media in human resources.

The growth and development of communication technologies in recent years has caused social networks to become an integral part of everyday life and the use of these networks in the direction of public diplomacy and cyber diplomacy has dramatically increased. Meanwhile, Twitter, as one of the most influential social networks, has become an important platform for public diplomacy.This study seeks to introduce two indicators of proximity to the horizontal structure of social networks and the use of the capacity of social networks for networking to review and compare the performance of the two accounts of the Chinese Ambassador in Tehran and the account of the Persian US State Department, towards the Islamic Republic of Iran based on defined indicators and analyze data collected from the social network Twitter. The findings of this study show that the account of the Chinese ambassador in Tehran in terms of the above indicators has been more successful than the Persian account of the US State Department.

Analyzing the content of the news and the way it is presented is very important since media can affect public opinion in so many ways. This study is aimed at analyzing the news coverage of the Covid 19 in Iranian written Press to find out about the differences between the ways different news media in Iran cover and report the news about Covid crisis during three time periods, from March to November 2020; and the lexical items that emerged or become frequent in the media after the crisis. The corpus has been built by crawling the websites of 6 main Iranian news media that are believed to be close to the three main political factions of Iran, namely Fundamentalists, Reformists, and Moderates from March to November 2020. The results show that “war” and to be specific, “Imposed War” or “holy defense” act as the nodal point in the discourse of “Corona War” in Iran. Words like sepah (corps), Basij, Jihad, fore front, health defenders, health martyrs, enemy, defeat, etc. are prominent in this discourse. Corona virus is represented as an inauspicious virus that can be used by the enemy against Iran, and Iran must defeat the enemy conspiracy. In this discourse, the words “America” and “Trump” are always very frequent. This representation of “Corona War” in Iran is more emphasized in Fundamentalists newspapers during the first time period in this research. Pre Corona, Post Corona, Corona phobia, are some of the neologisms in Persian after this pandemic.

In late 2019, Coronavirus emerged in China. The disease has severely affected social, economic and political conditions all around the world. Meanwhile, a situation was created for institutions, organizations and governments to seek political exploitation. Media was one of the tools that helped various political institutions to achieve their ideological goals. Consequently, this research drawing on Baker’s narrative theory try to explore translators’ ideological intervention in translation of news text as well as the effect of translation on political tensions by re-narration of coronavirus related events in Iran. To do so, 180 Persian news texts along with their English translations were collected from the websites of foreign news agencies. After analyzing the data by means of Baker's framing strategies, it became clear that translators’ role is very important at the time of crisis and the translator's performance can lead society toward social stability or instability. It was also found that the role of translators in creating or redefining political and social identity is very important. Moreover, the necessity to inform the audience about translators’ role in restructuring the narrative was another important finding of the study.

This paper investigates the discourses of Covid-19 on Twitter and Instagram in Iran. Based on Foucault’s perspective on discourse and power, we have found the dominant discourses on these two social media platforms. Further, we have analyzed their relationships with the power relations in Iran as well as the hegemonic discourse. This research has been conducted using mixed methods. Following on Saldana’s two-step coding method, we analyzed a representative sample of 4,165,177 tweets and 4,919,839 Instagram posts, collected from January 21st to April 29th. Research findings showed that there were 71 micro-level and 16 macro-level discourses shaped on these two platforms. Our results showed that Instagram users mostly had a non-political and non-critical approach toward the COVID-19 pandemic in Iran. Also, the discourse of public negligence was among the dominant discourses on Instagram, but it had not gained much attention on Twitter. among the dominant discourses on Instagram, but it had not gained much attention on Twitter.This paper investigates the discourses of Covid-19 on Twitter and Instagram in Iran. Based on Foucault’s perspective on discourse and power, we have found the dominant discourses on these two social media platforms. Further, we have analyzed their relationships with the power relations in Iran as well as the hegemonic discourse. This research has been conducted using mixed methods. Following on Saldana’s two-step coding method, we analyzed a representative sample of 4,165,177 tweets and 4,919,839 Instagram posts, collected from January 21st to April 29th. Research findings showed that there were 71 micro-level and 16 macro-level discourses shaped on these two platforms. Our results showed that Instagram users mostly had a non-political and non-critical approach toward the COVID-19 pandemic in Iran. Also, the discourse of public negligence was among the dominant discourses on Instagram, but it had not gained much attention on Twitter. among the dominant discourses on Instagram, but it had not gained much attention on Twitter.This paper investigates the discourses of Covid-19 on Twitter and Instagram in Iran. Based on Foucault’s perspective on discourse and power, we have found the dominant discourses on these two social media platforms. Further, we have analyzed their relationships with the power relations in Iran as well as the hegemonic discourse. This research has been conducted using mixed methods. Following on Saldana’s two-step coding method, we analyzed a representative sample of 4,165,177 tweets and 4,919,839 Instagram posts, collected from January 21st to April 29th. Research findings showed that there were 71 micro-level and 16 macro-level discourses shaped on these two platforms. Our results showed that Instagram users mostly had a non-political and non-critical approach toward the COVID-19 pandemic in Iran. Also, the discourse of public negligence was among the dominant discourses on Instagram, but it had not gained much attention on Twitter. among the dominant discourses on Instagram, but it had not gained much attention on Twitter.This paper investigates the discourses of Covid-19 on Twitter and Instagram in Iran. Based on Foucault’s perspective on discourse and power, we have found the dominant discourses on these two social media platforms. Further, we have analyzed their relationships with the power relations in Iran as well as the hegemonic discourse. This research has been conducted using mixed methods. Following on Saldana’s two-step coding method, we analyzed a representative sample of 4,165,177 tweets and 4,919,839 Instagram posts, collected from January 21st to April 29th. Research findings showed that there were 71 micro-level and 16 macro-level discourses shaped on these two platforms. Our results showed that Instagram users mostly had a non-political and non-critical approach toward the COVID-19 pandemic in Iran. Also, the discourse of public negligence was among the dominant discourses on Instagram, but it had not gained much attention on Twitter. among the dominant discourses on Instagram, but it had not gained much attention on Twitter.This paper investigates the discourses of Covid-19 on Twitter and Instagram in Iran. Based on Foucault’s perspective on discourse and power, we have found the dominant discourses on these two social media platforms. Further, we have analyzed their relationships with the power relations in Iran as well as the hegemonic discourse. This research has been conducted using mixed methods. Following on Saldana’s two-step coding method, we analyzed a representative sample of 4,165,177 tweets and 4,919,839 Instagram posts, collected from January 21st to April 29th. Research findings showed that there were 71 micro-level and 16 macro-level discourses shaped on these two platforms. Our results showed that Instagram users mostly had a non-political and non-critical approach toward the COVID-19 pandemic in Iran. Also, the discourse of public negligence was among the dominant discourses on Instagram, but it had not gained much attention on Twitter. among the dominant discourses on Instagram, but it had not gained much attention on Twitter.

New media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new ond the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.AbstractNew media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new opportunities for joint activities, has had tremendous effects on the relationships of family members. Is. Investigating mediation and how parents encounter cyberspace not only helps to design new solutions in media education for parents, but also opens up new fields in media studies, especially in the field of family. Children are one of the possibilities of virtual space, limits and boundaries of activity with communication technologies and necessary skills in the media space. The sample of the research was the potential participants from parents in the city of Karaj. Considering the importance of maximum diversity in the research sample and the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.AbstractNew media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new opportunities for joint activities, has had tremendous effects on the relationships of family members. Is. Investigating mediation and how parents encounter cyberspace not only helps to design new solutions in media education for parents, but also opens up new fields in media studies, especially in the field of family. Children are one of the possibilities of virtual space, limits and boundaries of activity with communication technologies and necessary skills in the media space. The sample of the research was the potential participants from parents in the city of Karaj. Considering the importance of maximum diversity in the research sample and the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.

 tThe purpose of this study was to analyze the life experience of professional athletes in the social network of Instagram. The research method was qualitative (phenomenology). The population of the present study was professional athletes who had more than two years of membership in the Instagram social network. The theorical sampling was done and the data were collected until the researcher arrived at theoretical saturation (7 + 2). Semi-structured interview was used to collect data. Also, for analyzing the data obtained from the interview, thematic analysis was used. Finally, the main themes followed the integration, integration, and deletion of other themes, and the researcher(Proper techniques for the correct decision) chose themes that benefit from more fruitful research results. The findings included three main themes: liking and commenting, fooling, gaining support. To analyze the data obtained from the interview, the software was used to categorize and categorize the qualitative data of the NVIVO version 10.

Information and commun Virtual social networks have become the most similar to human society with the process of information explosion that they have undertaken and have become an important and influencing factor in couples' relationships. The aim of the present study was to identify the role of virtual social space in the relationships of couples referring to the family court, especially its effect on the functioning of the family and their mental health. The current research was among qualitative researches and three types of open, central and selective coding were used to analyze the data. The statistical population of the current study included couples referring to family courts, who were purposefully sampled and interviewed. The tool used in the present study was a structured and semi-structured interview. From the analysis of the conducted interviews, 207 open codes were obtained, among which 8 main themes were extracted to express the lived experiences of the interviewees, which included: "Internet addiction", "covering the emotional and mental void", etc. The result of the study showed that social-virtual space plays an important role in the process of socialization and re-socialization of couples; which, along with other factors, stabilize different attitudes and thoughts and also have a significant impact on their mental health. In summary, it can be concluded that excessive use of media, especially social virtual space, can cause many harms, including excessive dependence on technology, separation and loneliness, internet addiction, depression and boredom, psychological, physical, economic, etc. be in pairs.and boredom, and psychological, physical issues in couplesIntroductionInformation and Communication Technology (ICT), particularly social media networks, has significantly enhanced its influence on family dynamics, owing to its evolving utilization objectives and its ever-growing penetration. The significance of these platforms is highlighted across the family unit, owing to their extensive presence. In fact, virtual social networks, with the exponential growth they have experienced, bear a striking resemblance to the human society at large, and thus, exert a significant influence on marital relations. Studies have demonstrated the pivotal role of Information and Communication Technology (ICT) in the structure and daily routines of couples. In particular, its importance emerges in areas of communication, relationship development, education, work-life balance, leisure time, parenting styles, and others. In light of this, concentrating on identifying shortcomings, gaps, and risks associated with ICT usage in relation to the performance and functioning of couples becomes exceedingly pertinent.Literature ReviewNowadays, families face a myriad of technologies, particularly the introduction of Information and Communication Technology (ICT) to their homes. Stevenson (2011) acknowledges that its initial introduction is for educational aims, yet it soon extends to other spheres of socio-cultural life. While the multipurpose nature of ICT enables ease of life, it also breeds disputes among family members. Ghazanfar et al. (2015) assert that the application of ICT can modify the institution of the family itself, as well as its phases of development. Stress and other health-related concerns, safety issues, privacy infringements, access to inappropriate content, reduced social interactions, decreased family gatherings, and changes in dietary habits have become a frequent occurrence in the structure of modern families, arising out of their extensive reliance on Information and Communication Technology (ICT). The number of users of this medium had been estimated at a threshold spanning between 150 to 180 million people in 1999. The figure elevated to over 200 million people in 2002, surpassing 1.5 billion people in 2008 and surpassed 2.4 billion people in 2012, exceeding 2.7 billion people in 2016, and surpassed 3.5 billion people by 2018. Thus, social media platforms have reached a state of widespread adoption and proliferation across all facets of society, culminating in the emergence of new patterns within marital relationships.MethodologyIt is necessary to understand the impact that social media networks have on the relationships of couples attending family courts. In this context, the present study constituted qualitative research and adopted thematic analysis to analyse the data collected. The initial sampling pool consisted of 27 couples (15 males and 12 females) attending family courts, among whom 24 individuals ultimately participated in the study. For this study, structured and semi-structured interviews were utilized as the main tools for data collection. The key questions are:How have social media platforms impacted the functioning of couples?What are the background factors associated with excessive usage of social media networks?What could be the repercussions of the excessive utilization of social media networks?ResultsUpon analysing the transcribed interviews, a total of 207 open codes were derived. These open codes were grouped into seven essential themes, each depicting the realities that the interviewees experienced, namely: "Internet addiction"; "Covering the emotional and mental void"; "Non-recognition"; "Online sexual activities"; "Expansion of entertainment through social networks"; "Psychological and sociological problems" and "Distorted perception of reality.The results of the present investigative study reveal a wide array of positive and negative impacts of extensive usage of virtual social media networks on interpersonal relationships. While digital platforms can enable communication and enhance communication for partners, such networks can, simultaneously, cause a loss of trust and communication between them. In addition, the results revealed that the availability and ease of accessibility of social media platforms can increase the likelihood of engaging in extra-marital online sexual activities, which can generate feelings of betrayal and distrust, causing an eventual breakup. Internet addiction, furthermore, was recognized as a significant drawback of virtual media networks in family functioning, and it is associated with adverse psychological and social repercussions, such as depression, anxiety, and decreased social support. Social media platforms can also lead to distortions of reality and unrealistic expectations within a relationship. Curated online profiles may lead to the presentation of idealized and filtered images and details about one's life, creating unrealistic expectations and feelings of inadequacy among partners. This, in turn, can lessen satisfaction and increase tensions in the relationship. The results of the present study revealed that virtual social spaces can contribute to the process of socialization and re-socialization of couples, and this, along with other factors, can potentially result in altering attitudes and perspectives and can also affect mental health.ConclusionThe widespread and multidimensional advancement of internet communication has introduced various challenges and issues to our contemporary existence. In spite of providing numerous benefits, such platforms can pave the path for the dissemination of misinformation, leading to the challenge and subversion of basic values. Social media networks, with their insidious influence, have altered human relationships to an unprecedented extent, enabling the control and manipulation of public opinions, fostering social unrest, and even instigating conflicts and crises. Excessive usage of media, primarily of virtual social platforms, has the potential to spark and exacerbate a plethora of harmful effects on marital relationships, including excessive reliance on technology, separation, and feelings of loneliness, internet addiction, depression, and boredom, on top of causing personal, familial, relational, emotional, psychological, physical, economic, and other difficulties within couples.