Factors affecting the intention to buy a halal brand with the role of moderating religious beliefs

In today's world, when it comes to buying Halal products, the religious beliefs of the consumer come to mind. But the interesting thing is that in today's world, buying products with the Halal brand has also become popular among non-Muslims. The purpose of this study is to get acquainted with the factors affecting the intention to buy Halal brand products regardless of religious beliefs, and finally the role of religious beliefs as a moderator in the model is considered. In order to estimate the effect of these variables, 1400 questionnaires were distributed in the statistical population, and finally, 892 questionnaires were completely returned. The moderating role of religious beliefs was also confirmed.Progress for business success requires continuous improvement of service and quality by suppliers.In general, satisfaction and a positive personal experience with sales may result in your repurchasing.Accordingly, creating a distinct advantage in service delivery is necessary but it is very difficult.