نشریه پژوهش های پیشرفت و تعالی
سال هفتم شماره 2 (تابستان 1403)

Germany has been the main player in the field of operationalizing the military, political and economic capabilities of the European Union in the framework of the main European policy. In addition, England's exit from the European Union will make Germany's role in this union more colorful. This country is also one of the great economic powers of the world.The current research has tried to investigate the economic system of the German Democratic Republic (GDR) (East) and the Federal Republic of Germany (FRG) (West) with an analytical approach and by reviewing authentic texts.The results indicate that Germany has the largest economy in Europe and the fifth place in GDP (purchasing power parity) in the world. Also, the German economy follows the market social economy system. The model that Berlin has chosen to guide its economy is not a single model because it had to continue the path in the west and lay new tracks in the east, so it uses mixed methods to manage one of the largest global and regional economies.This flexibility allows Germany to base its economy on a free market, while also setting laws and regulations to protect its citizens. Today's unified Germany was oriented towards the western front, and it was the east that followed the political and economic orders of the west.

The current research was conducted with the aim of investigating the implementation of artificial intelligence on the innovation of competitive products of industrial companies. This research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population includes all managers and experts of the technology department of industrial companies in Tehran.The sampling method was random and the sample size was estimated to be approximately 140 people through Cochran's formula. In order to collect research data, a researcher-made questionnaire was used. The validity of the tool has been confirmed by professors and its reliability through Cronbach's alpha measurement. The analysis of research data has been done through descriptive statistical methods and inferential statistical methods. The findings indicate that the implementation of artificial intelligence, including planning in pattern extraction, pattern selection, pattern adjustment, and pattern compatibility has a positive and significant effect on the innovation of competitive products of industrial companies. Among the factors affecting the innovation of competitive products of these companies, pattern extraction has the most impact and pattern compatibility has the least impact.

The Purpose of this Research is to Investigate the Impact of Investment in the Field of Information Technology on the Market Value of Petrochemical Companies. The Current Research is Descriptive-Correlational, and the Statistical Population Includes the Employees of Mahshahr Petrochemical Company, 180 of whom were Randomly Selected as a Sample. Collecting the Required data is through a Researcher-made Questionnaire based on a 5-Point Likert Scale, the Validity of which has been Confirmed by Professors and Experts, and Cronbach's Alpha Method has been Used to Measure the Reliability of the tool.Data Analysis in this Study was done Using Descriptive Statistics (Prevalence, Mean, Standard Deviation) and Inferential Statistics (Pearson Correlation Coefficient and Multivariate Regression) and Using SPSS Software. The Findings of the Research Indicate that Investment Activities in the Field of Information Technology (Investment in the Software Sector, Investment in the Hardware Sector, Investment in Improving Human Skills, Investment in Market Development and Providing new Products) It has a Positive and Significant Effect on the Market Value of Petrochemical Companies.

The Purpose of this Research is to Investigate the Management of Business Innovation in the Competitive Performance of Entrepreneurial Companies. This Research is Practical and it is a Survey in Terms of Data Collection Method. The Statistical Population of the Research Included 110 Managers and Experts Identified in Leading Companies in the Field of Entrepreneurship in Creative Industries with More than 30 Personnel in Tehran, of Which 86 People were Randomly Selected Using Morgan's Table. are The Research Data was Collected Through a Researcher-Made Questionnaire, the Validity of which was Measured by Professors and the Reliability of the Instrument was Measured by Measuring Cronbach's Alpha.In Order to Analyze the Research data, the Structural Rquation Model has been Used. The Research Results show that Business Innovation Management Including Creation of Innovative Vision, Integration of Strategies, Expansion of Strategies, Analysis of Market trends, Technology Capability and Analysis of Competitor's Actions has an Impact on the Competitive Performance of Entrepreneurial Companies and has a Significant Relationship.

Social skills is an interdisciplinary topic that has been increasingly receiving the attention of experts in various fields of science, especially in the fields of management and economics, in recent years. Meanwhile, organizations such as higher education institutions can improve their effectiveness and efficiency through the creation, strengthening and expansion of these intangible but valuable capitals. Therefore, the purpose of this research is to investigate the relationship between social skills and the quality of educational services in higher education institutions. The research method is descriptive and correlational.. The statistical population of this research is all employees, professors and students of higher education institutions in Shahrekord city. The sampling method is stratified random, and the cluster sampling method was used to select among universities and higher education institutes, and the sample size is 320 people. The tool for collecting data and information includes two questionnaires for measuring social skills and the quality of educational services, the validity of which was determined by Cronbach's alpha method. In this research, the amount of social skills with its three dimensions, i.e. structural dimension, cognitive dimension and communication dimension are measured. and the relationship of each of these dimensions with the quality of educational services was investigated and analyzed through Pearson's correlation coefficient, to measure the level of social skills and intellectual capital through one-group t-test.

The Purpose of this Research is to Investigate the Impact of Online Marketing Capabilities on the Competitive Dynamics of Innovative Products of Imported Companies. This Research is an Applied and Developmental Type of Research and the Statistical Population of the Research is made up of Employees of Import Companies in Tehran Province. 36 Companies were Randomly Selected as Samples. The Research Data was Collected Using the Field Method and the Questionnaire Tool. Data Analysis was also done Through Structural Equation Modeling Method with Partial Least Squares Approach and Smart PLS and SPSS Software.The Research Findings Indicate that Online Marketing Capabilities have a Positive and Significant Impact on the Competitive Dynamics of Innovative Products of Imported Companies. In Addition, the Capability of Relations with Customers, the Capability of Communication Between Distribution Channels and the Capability of Market Orientation also have a Positive and Significant Impact on the Competitive Dynamics of Innovative Products of Imported Companies.

The Purpose of this Research is to Investigate the Relationship Between Business Intelligence and Marketing Ability of Export Companies. This Research is Descriptive and Correlational. The Statistical Population of this Research Includes 283 Technology Experts of Export Companies in Tehran. Using Cochran's Formula, the Sample Size is Equal to 164 People. The Method Used for Sampling is Simple Random Method. The Research Data was Collected Through a Questionnaire, the Validity of Which was Confirmed by the Professors and the Reliability of the Instrument was Confirmed by Measuring Cronbach's Alpha.In Order to Analyze the Data, the Descriptive Statistics Method was Used First, and the Pearson Correlation Coefficient was Used to Test the Hypotheses. The Findings of the Research Confirmed all the Hypotheses and Indicate that the Dimensions of Business Intelligence Including Data Collection, Data Classification, Data Analysis and Comparison, and Forecasting Changes in the Marketing Ability of Export Companies have a Positive and Direct Effect.

The Purpose of this Research is to Examine the Place of Future Research on the Development of Media Communication. This Research is a Descriptive-Survey and the Statistical Population of the Current Research Consists of Managers and Experts of Mass Media in Tehran and other Provinces, and the Sample Size is Estimated to be 140 People Using the Karjesi-Morgan Table. The Research Data was Collected Using a Researcher-Made Questionnaire. The Validity of the Questionnaire has been Confirmed by the Professors and the Reliability of the Tool has been Measured by Measuring the Cronbach's Alpha Coefficient, and this Value has been Obtained for all Variables Above 0.7.. In Order to Analyze the Obtained Data, Descriptive Statistics and Inferential Statistics and Spss23 and Smart PLS3 Software were Used. The Results of the Research Indicate that the Strategic Process of Future Research has a Significant Impact on the Growth of Media Communication. Also, the Analysis of Variable Sources, the Analysis of Fixed Patterns, as well as the Visualization of the Potential Future and Planning have a Significant Impact on the Growth of Media Communication.

The Aim of This Research is to Investigate the Factors Influencing the Performance of the Brand and Creating Competitive Advantage of Imported Companies. The Statistical Population of this Research was Made up of Managers and Senior Experts of Active Import Companies in Isfahan, of Which 70 People were Selected as a Statistical Sample. The Sampling Method in the Research is Random Sampling and the Data Collection Tool is a Questionnaire whose Validity was Confirmed Using Content Validity and Reliability Using Cronbach's Alpha Coefficient. In Order to Analyze the Data, SPSS Software was Used.The Results of the Research Indicate that There is a Positive and Significant Relationship Between Branding Knowledge, Brand Attitude, Brand Credibility and Brand Quality with Brand Performance and the Creation of Competitive Advantage of Imported Companies. Among the Mentioned Indicators, the Branding Knowledge Index with 29% has the Most impact on the Performance of the Brand and Creating Competitive Advantage of Imported Companies.