Presenting the public relations model of Tehran metro with emphasis on social media

Social media is an integral part of organizations and is one of the most important dimensions in order to help public relations activities and leads to the development of organizational activities, but how to use these media correctly is important. The purpose of presenting the public relations model of Tehran metro was with emphasis on social media. This research is applied in terms of purpose and descriptive survey method. It has also been done with a sequential mixed research approach. The statistical population of the research consists of academic experts in the field of public relations and media and experts active in Tehran Metro Company. In this study, judgmental sampling method is used and the data collection tool is interview and questionnaire. First, in the qualitative section, to identify the components of the model, interviews were conducted until the theoretical saturation was reached, and coded and analyzed by Max QD software. . The results showed that for social media, the main components of media communication and ease of use of social media have been identified as influential factors of the relevant model and social media information as an effective factor. The title of influential factor and the development of public relations were identified as influential factors and each of these components has effective and influential indicators that are presented in the conclusion.