A Legal Analysis on Particular Aspects of Sport Sponsorship Agreements

Different aspects of sport sponsorship agreements relate them closely to Sport law, IP law, Advertising and Marketing Law and specially Contract law.
In one hand the role of such agreements in sports marketing development and providing appropriate contractual bases for maximum exploiting from athletes and sport association reputation and in the other hand, sponsors brand recognition in the shortest time, cannot be denied. Regarding the current approaches of leading legal systems, this paper is going to present a brief introduction on sponsorship agreements types, clarify the distinguished task of IPs and analyze particular aspects of their function, subject, domain, particular obligations of parties and important matter of conflict marketing. The results of research notify that in the absence of legal rules governing on such agreements in Iranian law and with regard to increasing privatization activities in sport sphere, we will have serious challenges in confronting with particular issues of sport sponsorship agreements that it requires taking appropriate measures and solutions of other legal systems in regulating such new contracts.