Comparing the Support Motives in Volleyball Fans of Tabriz Municipality Team and Urmia Municipality Team

The study is to compare the motivations of the fans in Tabriz Municipality and Urmia Municipality volleyball clubs. The research method is descriptive comparative and the information was gathered by field method. The research population for each team separately included 384 cases and the total number of 700 which were randomly selected. The measuring instrument was a questionnaire (Nazari, 1391) which the face and content validity were confirmed by experts and its reliability through Cronbach’s alpha test was %86. To analyze the data, U Mann-Whitney, U test and Friedman test were used. The results showed that there is a significant difference in fans support incentives of the two teams as the incentives of Urmia’s team was more than of Tabriz. Besides, there is a significant difference in support incentives (Collective pride, team affiliation, depending on the player, depending on the sport, lawyers, aesthetic and ethnic identity) of the two teams as the collective pride and ethnic identity of fans of Tabriz Municipality was more than that of Urmia Municipality, but in other factors Urmia was higher. Support incentives of Tabriz fans from high to low are: Collective pride, ethnic identity, aesthetic, depending on the sport, lawyers, depending on the player and depending on the sport. Support incentives of Urmia fans from high to low are: lawyers, depending on the sport, aesthetic, depending on the player, team affiliation, Collective pride and ethnic identity.