Measurement and optimization of tourist routes with VIKOR and AHP techniques(Case study of the old texture of Dezful)

Urban tourism is a term that describes various tourism activities in which the city is the main destination and desired location. Today, the tourism industry as one of the top industries is growing and developing rapidly. Despite the rich resources and tourism opportunities in Iran, little attention is paid to the tourism industry. Since sustainable development is referred to as a steady stream, economic, cultural and social changes to increase the level of environmental well-being of society, which seeks unity in economic, socio-cultural and environmental issues. Sustainable development is a development that can meet the needs of the present generation without destroying or damaging the needs and wants of future generations. The historical context of Dezful is one of the most important parts of the city's identity and its origin follows information from climatic and cultural structures. Urban areas, which in the past were prominent places for production, have now become centers of consumption. For many cities, this shift in attitude leads to an emphasis on the tourism industry as the engine of economic growth and, consequently, to the social and physical revitalization of the old urban fabric. The old texture of Dezful, by including the old market of the city and including historical elements, not only did not help the sustainable economy of the city, but as an inefficient part of the city away from sustainable development. In fact, sustainable urban tourism is a new approach in revitalizing these spaces, so in the nature of the present research is developmental-applied and in terms of research method (descriptive-analytical-library-field) through the VIKOR and AHP techniques to study and recognize the elements of tourism. The 28 neighborhoods of Dezful texture were studied and based on the level of desirability, dissatisfaction and VIKOR index; we reached the final ranking for the old texture neighborhoods of Dezful. The purpose of this ranking is to better and more accurately identify the study area to measure and optimize the route of tourism.