A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry

The objective of the current study was to examine the effect of electronic banking on the behavioral intentions of consumers in banking industry. The current study is practical in term of purpose and based on data collection, data analysis, descriptive research and the method of correlation. Statistical society of the current research included customers of branches of Pasargad Bank in the city of Qom who used the electronic banking services; the convenient sample selection from the targeted type was used for selecting the sample and 110 people were selected as sample. A questionnaire was used to collect data. To investigate means of data analysis including descriptive statistics and inferential statistics, structural equation modeling (using software PLS) was used. The results of analysis of the data showed that demand performance, ease of understanding, perceived risk and perceived usefulness of the use of electronic banking of Pasargad Bank influence on consumers' behavioral intention.